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The Measurement of Entrepreneurial Personality and Business Performance in Terengganu Creative Industry

机译：登嘉楼创意产业企业家人格和业务绩效的测度

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As the Terengganu creative industry grows from the producing sector into more complexes in industrialization, entrepreneurship will draw more attention to the need for emphasizing on creative industry. There is a vast of view to measure the factors which are affected to the growth of business performance. Thus, entrepreneurial personality becomes as a variable which have a relationship to the business performance in Terengganu creative industry. Malaysia Handicraft Development (Kraftangan Malaysia) is a government agency that taken responsibility to assists creative entrepreneurs in developing entrepreneurial characteristic and improving the business performance. According to previous literatures, several factors of entrepreneurial personality are strongly contributed to the performance of small and medium business in creative industry, such as; need for achievement, locus of control, creativity, innovative and also strategy to grab market opportunities. Therefore, the purpose of this paper is to measure the relationship of entrepreneurial personalities and business performance among Terengganu creative entrepreneurs who are engaged with the Kraftangan Malaysia, as well as in Terengganu branch. The output reveals that the result of this study is statistically significant with moderate correlation in a relationship of entrepreneurial personality and business performance. However, the partial correlation reveals that the moderating of government initiative is slightly lower correlated toward the relation of entrepreneurial personality and business performance. Finally, this study implicated two matters that should be concerned by Terengganu creative entrepreneurs once to become as a satisfaction creative entrepreneurship, there are; desire to transform the conventional thinking into a new paradigm, and; attempt to change the culture of life.
机译：随着登嘉楼创意产业从生产领域发展到工业化的复杂性，企业家精神将引起人们对重视创意产业的更多关注。有很多方法可以衡量影响业务绩效增长的因素。因此，企业家人格成为与登嘉楼创意产业的业务绩效有关系的变量。马来西亚手工艺品发展局（马来西亚卡拉夫坦）是负责协助创意企业家发展企业家特征和改善业务绩效的政府机构。根据以前的文献，企业家人格的几个因素对创意产业中的中小企业的业绩有很大贡献，例如;需要成就，控制源，创造力，创新以及抢占市场机会的策略。因此，本文的目的是衡量与马来西亚Kraftangan公司以及登嘉楼分公司合作的登嘉楼创意企业家之间的企业家人格与业务绩效之间的关系。输出表明，这项研究的结果在企业家人格与业务绩效的关系中具有统计学上的显着性，并具有中等相关性。然而，部分相关性表明，政府主动性的调节与企业家人格与企业绩效之间的相关性略低。最后，这项研究牵涉到登嘉楼创意企业家一旦成为满意的创意企业家应关注的两个问题：渴望将传统思维转变为新的范式;以及试图改变生活文化。

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