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首页> 外文期刊>International Journal of Business and Management >Comparative Analysis of Rural and Urban Indian Consumers’Attitude towards Foreign Products
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Comparative Analysis of Rural and Urban Indian Consumers’Attitude towards Foreign Products

机译：城乡印度消费者对外国产品态度的比较分析

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摘要

India has been acknowledged as one of the most promising and fastest growing economy of the world. Besides urban and semi-urban areas, rural India has a huge potential. Many foreign brands are dominating particularly in consumer durable category. The purpose of the study is to understand the comparative attitudes of rural and urban Indian consumers towards the foreign products against Indian products. Both rural and urban consumers have rated foreign products very high as compared to domestic products. Rural consumers were found more impressed than their urban counterparts with foreign products in terms of maintenance services, technical advancement, prestige, durability, quality/performance, and wide choice of size and model. No significant differences were observed between rural and urban consumers in terms of ‘good style and appearance’. Indian producers in the coming times are going to face a very strong threat from foreign brands, particularly in consumer durable category.
机译：印度已被公认为世界上最有前途和发展最快的经济体之一。除了城市和半城市地区，印度农村地区也具有巨大潜力。许多外国品牌尤其在耐用消费品领域占据主导地位。该研究的目的是了解农村和城市印度消费者对外国产品和印度产品的比较态度。与国内产品相比，农村和城市消费者对国外产品的评价都很高。在维修服务，技术进步，信誉，耐用性，质量/性能以及尺寸和型号的选择方面，农村消费者比外国消费者对城市的印象更深刻。在“良好的风格和外观”方面，城乡消费者之间没有发现显着差异。未来一段时间，印度生产商将面临来自外国品牌的强烈威胁，尤其是在耐用消费品领域。

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