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首页> 外文期刊>International Journal of Business and Management >Needs Analysis Survey of MBA Students: A Case Study
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Needs Analysis Survey of MBA Students: A Case Study

机译：MBA学生需求分析调查：个案研究

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Normal 0 false false false EN-US X-NONE X-NONE The aim of this study was to identify the needs of prospective MBA with reference to three MBA programmesoffered by a university. The three programmes are conventional MBA full time programme, conventional MBApart time programme and the fast track one year executive MBA programme. The research design was across-sectional field study. The research instrument was a structured questionnaire. A convenience samplingtechniques was used to select the respondents. Based on the review of literature, six propositions were developedto be tested. The result of the study found that selection of the MBA programme was based on the needs of therespondents. The study also found that there was no association between age, sex, highest educationalqualification and reason for studying MBA with choice of MBA programme. There was a significant relationshipbetween employment and work experience with choice of MBA programme. Ability to choose the specializationthey want for their job ranked first among reasons for selecting the conventional MBA programmes. Theopportunity to pursue a one year fast track programme which was more manageable for working adults likethem ranked first as the reason for selecting the executive MBA programme. Of the six research propositions,four were rejected while two were not rejected.
机译：正常0否否否EN-US X-NONE X-NONE这项研究的目的是参照大学提供的三个MBA课程来确定未来MBA的需求。这三个课程分别是常规MBA全日制课程，常规MBA兼读课程和快速入门一年高级MBA课程。研究设计是横断面实地研究。该研究工具是结构化的问卷。使用便利抽样技术来选择受访者。在文献综述的基础上，提出了六个命题进行检验。研究结果发现，选择MBA课程的依据是受访者的需求。该研究还发现，年龄，性别，最高学历与选择MBA课程的学习MBA的原因之间没有关联。在选择MBA课程时，就业和工作经验之间存在显着的关系。选择他们想要的专业的能力在选择传统MBA课程的原因中排名第一。进行为期一年的快速通道课程的机会对于像他们这样的在职成年人来说更易于管理，因此他们成为选择高级MBA课程的原因。在这六个研究命题中，有四个被拒绝，有两个未被拒绝。

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