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首页> 外文期刊>International Journal of Business and Management >Prioritizing Short-Termism in Behavioural Strategy: Lessons from Enron – 20 Years On
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Prioritizing Short-Termism in Behavioural Strategy: Lessons from Enron – 20 Years On

机译：在行为策略中优先考虑短期行为：安然的教训– 20年后

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摘要

What are the risks of prioritizing short-term goals in corporate strategy against more long-term oriented (and hopefully sustainable) corporate performance? Through a qualitative case study narrative recalling some aspects of the sadly famous, but still insightful, bankruptcy of the Enron Corporation in the US (2001), this article aims at contributing to shed light on this lively research question within the international research on and practice of behavioural strategy. Given that, also currently, the seasons of corporate scandals do not seem to have ended, the main motivation behind this work is that the lessons which we could have learned after almost 20 years since the Enron seminal disaster occurred, can still probably have a value. In parallel, the main conceptual contribution offered by our case perspective is that, while the massive past and recent Enron’s coverage has mostly devoted attention to the aspects of fraud and its associated business ethics, our analysis is, instead, focused on the corporate strategic orientation mainly deriving from the macho culture of the top executives. Of course, we are aware that concentrating on the latter cannot avoid acknowledging also the importance of the former. Furthermore, the case can also offer a methodological contribution; in fact, while much of the research in corporate governance has been implemented through quantitative techniques, scholars have also recently claimed that additional qualitative research is complementarily needed to reach a more exhaustive big picture on how executives behave.
机译：将公司战略中的短期目标放在与更长期的（并且希望是可持续的）公司绩效相对的优先位置上有什么风险？通过定性案例研究叙述，回顾了美国安然公司（2001年）可悲的但仍富有洞察力的破产的某些方面，本文旨在为国际研究和实践中的这一活跃的研究问题提供启发行为策略。鉴于目前公司丑闻的季节似乎还没有结束，这项工作的主要动机是，自安然（Enron）重大灾难发生近20年后，我们可以汲取的教训仍然可能有价值。同时，我们案例视角所提供的主要概念性贡献是，尽管过去和最近的大量安然报道主要关注欺诈及其相关的商业道德方面，但我们的分析却侧重于公司战略方向主要源于高层管理人员的男子气概文化。当然，我们意识到专注于后者并不能避免也承认前者的重要性。此外，该案还可以提供方法上的帮助;实际上，尽管公司治理中的许多研究都是通过定量技术实施的，但学者们最近也声称，需要补充进行定性研究，以更全面地了解高管的行为方式。

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