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Strategic Management ? The Most Exciting Management Discipline-An Analysis

机译：战略管理 ？最激动人心的管理学科-分析

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摘要

Strategic management is most exciting of the management disciplines. Strategic management is about success and failure, about the ability to plan wars and win them. Big mergers-perhaps the most visible sign of strategic management in action-catch the headlines. Effective strategic management can transform the performance of an organization, make fortunes for shareholders, or change the structure of an industry. Ineffective strategic management can bankrupt companies and ruin the careers of chief executives. Thus, strategy can be defined as „Ideas and actions to conceive and secure the future‟. This definition highlights the fact that strategy requires thought about the future but also effective action to realize the conception. This definition, though brief, does not imply that strategy cannot have the many aspects discussed above. It is apparent that definitions of strategy vary. „To understand the reasons for this variation, it may help to have some understanding of where the ideas come from Military thinkers, political thinkers, academics, and practitioners have all considered the issue of strategy.
机译：战略管理是最令人兴奋的管理学科。战略管理是关于成功和失败，是计划战争并赢得战争的能力。大型合并-也许是行动中战略管理最明显的标志-成为头条新闻。有效的战略管理可以改变组织的绩效，为股东创造财富或改变行业结构。无效的战略管理可能会使公司破产，并破坏首席执行官的职业生涯。因此，战略可以定义为“构思和确保未来的思想和行动”。这一定义突出了这样一个事实，即战略既要考虑未来，又要采取有效行动来实现这一构想。这个定义虽然简短，但并不意味着策略不能具有上面讨论的许多方面。显然，战略的定义是不同的。 “要了解造成这种变化的原因，可能有助于对军事思想家，政治思想家，学者和实践者都考虑过战略问题的思想来源有一些了解。

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