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首页> 外文期刊>International Journal of Marketing Studies >The Comparative Analysis of Affecting Factors on Purchasing Domestic and Imported Cars in Iran Market - Using AHP Technique
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The Comparative Analysis of Affecting Factors on Purchasing Domestic and Imported Cars in Iran Market - Using AHP Technique

机译：基于AHP技术的伊朗市场购买国产和进口汽车影响因素的比较分析。

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Nowadays the most important aspect in designing new products is to consider the needs and demands of the market. Understanding customer requirements and incorporating them into the conceptual vehicle design is the first step of automotive products development. The goal of this research is the Comparative Analysis of affecting Factors on Purchasing Domestic and Imported Cars by using AHP technique, in Iran market. The type of this paper is descriptive-cognition and the related information for this scope have been collected from questionnaire designed by researchers. Statistical society of present study includes car’s buyers in Isfahan city. The result indicate that the most important criteria for domestic cars purchasers, includes the technical performance, economic aspect, and after sale services, and for imported cars includes, technical performance ,beauty of the car as well as its safety.
机译：如今，设计新产品中最重要的方面是考虑市场的需求。了解客户需求并将其纳入概念性车辆设计是汽车产品开发的第一步。这项研究的目的是在伊朗市场上使用AHP技术对购买家用和进口汽车的影响因素进行比较分析。本文的类型是描述性认知，并且该范围的相关信息已从研究人员设计的问卷中收集。本研究的统计学会包括伊斯法罕市的汽车购买者。结果表明，对于家用汽车购买者而言，最重要的标准包括技术性能，经济方面和售后服务;对于进口汽车，最重要的标准包括技术性能，汽车的美观性及其安全性。

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