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首页> 外文期刊>International Journal of Scientific & Technology Research >The Application Of Sustainable Competitive Advantage As A Culinary Business Strategy 'Depot Ayam Gephok Pak Giek' In Jember - East Java
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The Application Of Sustainable Competitive Advantage As A Culinary Business Strategy 'Depot Ayam Gephok Pak Giek' In Jember - East Java

机译：可持续竞争优势作为烹饪业务策略在“ Jember-东爪哇省的仓库Ayam Gephok Pak Giek”的应用

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摘要

The purpose of this study was to analyze the application of Sustainable Competitive Advantage (SCA) in "Depot Ayam Gephok Pak Giek" which is a restaurant that serves fried chicken food plus srundeng and sambal and drinks in the form of tea, mineral water and ice Manado. The location of restaurants on Jalan Mastrip I No.19A, Jember City, East Java Province. Along with the development of Jember City, there are new businessmen in the culinary field of Gephok chicken cuisine, of course this will be a new competitor. The analysis technique uses SWOT analysis. The results of the analysis, namely the application of the concept of Sustainable Competitive Advantage (SCA), is necessary and continues to be carried out by "Depot Ayam Gephok Pak Giek" if he wants to survive his existence. The constraints faced are limited parking lava and vulnerable locations due to road widening. Opportunities that still exist are service hours not optimal, on the other hand consumer demand is still quite large.
机译：这项研究的目的是分析“ Ayam Gephok Pak Giek仓库”中的可持续竞争优势（SCA）的应用，该餐馆提供炸鸡食品，srundeng和sambal以及茶，矿泉水和冰形式的饮料万鸦老。餐馆的位置位于东爪哇省Jember市Jalan Mastrip I No.19A。随着Jember City的发展，Gephok鸡肉美食的烹饪领域也有了新的商人，当然这将是一个新的竞争者。分析技术使用SWOT分析。分析的结果，即应用可持续竞争优势（SCA）的概念是必要的，并且如果他想生存下去，将继续由“车队Ayam Gephok Pak Giek”进行。面临的制约因素是有限的停车熔岩和由于拓宽道路而造成的脆弱位置。仍然存在的机会是服务时间不是最佳的，另一方面，消费者需求仍然很大。

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