E-STUDENT RETENTION: FACTORS AFFECTING CUSTOMER LOYALTY FOR ONLINE PROGRAM SUCCESS

Queen Booker; Carl Rebman

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E-STUDENT RETENTION: FACTORS AFFECTING CUSTOMER LOYALTY FOR ONLINE PROGRAM SUCCESS

机译：电子学生保留：影响客户忠诚度的在线计划成功因素

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The Internet revolution has had a major impact on higher education. If a public institution of higher learning has not engaged in online courses, it will if for no reason other than to meet customer demand [8]. But despite this customer demand, institutio

机译：互联网革命对高等教育产生了重大影响。如果公立高等院校没有参加在线课程，那么除了满足客户需求之外，它就不会没有其他原因[8]。但是尽管有这样的客户需求，

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《Issues in Information Systems》 |2005年第1期|共7页
作者
Queen Booker; Carl Rebman;
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中图分类信息资源及其管理;
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2. Critical factors in promoting customer acceptance of and loyalty to online business management degree programs [J] . Young-Ei Kim, Jung-Wan Lee African Journal of Business Management . 2011,第1期

机译：促进客户接受和忠诚于在线业务管理学位课程的关键因素
3. Customer retention to mobile telecommunication service providers: the roles of perceived justice and customer loyalty program [J] . Bahri-Ammari Nedra, Bilgihan Anil International Journal of Mobile Communications . 2019,第1期

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4. INTERACTIONS ARE THE NEW TRANSACTIONS: CUSTOMER ENGAGEMENT AS A SUCCESS FACTOR IN LOYALTY PROGRAMS [C] . Lena-Marie Rehnen, Marina Kull, Silke Bartsch AMA Educators Conference . 2016

机译：互动是新交易：客户参与作为忠诚度计划的成功因素
5. Factors affecting retention of customers who are users of computerized applications on the Internet: The case of online banking. [D] . Vatanasombut, Banphot. 2001

机译：影响作为Internet上计算机化应用程序用户的客户保留率的因素：在线银行的情况。
6. Factors influencing the retention of participants in online cancer screening training programs in India [O] . Kavitha Dhanasekaran, Roshani Babu, Vipin Kumar, 2020

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7. Customer Retention Strategy Through Customer Satisfaction and Customer Loyalty: The Study on Traveloka Loyalty Program [O] . Fiona Poetri Komalasari, Surya Fajar Budiman 2018

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E-STUDENT RETENTION: FACTORS AFFECTING CUSTOMER LOYALTY FOR ONLINE PROGRAM SUCCESS

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