...
  • 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Electronic Physician >The study of the relationship between value creation and customer loyalty with the role of trust moderation and customer satisfaction in Sari hospitals
【24h】

The study of the relationship between value creation and customer loyalty with the role of trust moderation and customer satisfaction in Sari hospitals

机译：研究价值创造与客户忠诚度之间的关系以及信任调节和客户满意度在萨里医院中的作用

获取原文
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

Background Healthcare providers are competitive, owing to heightened customers’ awareness and expectations of health care services. Objective The aim of this study was to determine the relationship between customer value creation and loyalty with mediator trust and customer satisfaction. Methods This is a cross sectional survey study. Participants were 196 patients referred to private hospitals in Sari city, Iran from May to June 2014 which were selected by convenience sampling method. Data were collected using questionnaires. Data were analyzed using the structural equation modeling software Smart PLS. Results The results revealed a relationship between customer value creation and customer loyalty in a Sari city private hospital, and customer satisfaction and trust, mediate the relationship between customer value creation and customer loyalty. The results also revealed significant positive relationship between customer satisfaction and trust (p=0.000 r=0.585). Conclusion customer satisfaction and trust mediate the relationship between customer value creation and customer loyalty.
机译：背景技术由于提高了客户对医疗保健服务的认识和期望，医疗保健提供商具有竞争力。目的这项研究的目的是确定客户价值创造和忠诚与中介者信任和客户满意度之间的关系。方法这是一项横断面调查研究。参加者是2014年5月至2014年6月在伊朗萨里市转诊至私立医院的196名患者，这些患者是根据便利抽样方法选择的。使用问卷收集数据。使用结构方程建模软件Smart PLS分析数据。结果结果表明，在萨里市一家私立医院中，客户价值创造和客户忠诚度之间存在关系，而客户满意度和信任则介导了客户价值创造和客户忠诚度之间的关系。结果还显示，客户满意度和信任度之间存在显着的正相关关系（p = 0.000 r = 0.585）。结论客户满意度和信任关系介导了客户价值创造和客户忠诚度之间的关系。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号