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Manage Competitive Intelligence for Strategic Advantage

机译:管理竞争情报以获取战略优势

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The study seeks to determine why competitive intelligence is necessary in the manufacturing sector; to ascertain how to use competitive intelligence; to identify the costs for competitive intelligence; and to assess the nature of the relationship between competitive intelligence and strategic advantage. The study was carried out primarily through the survey method and interview of employees in three manufacturing firms in Nigeria. Secondary data were obtained through books, journals and internet. Empirical works of other scholars were consulted. Findings indicate that Competitive intelligence is necessary because of manager’s need to increase the quality of products and services, strategic planning, and market knowledge. Competitive intelligence is used by gathering information, converting it into intelligence and utilizing it in business decision making. The costs for Competitive intelligence consist of time, money, and intellectual skills. There is a significant positive relationship between competitive intelligence and strategic advantage. In changing, highly competitive market, the firm with a successful, proactive competitive intelligence process will respond most quickly and wisely to changes in markets and competitors, and should thereby, succeed over the long term. Your company does not have all the best answers, other businesses can do some thing better, learn from them. Their manufacturing processes might be better. Their customers might be happier, their supply chain more streamlined. With competitive bench mark, you can find out and add competitor strengths to your portfolio. Adopt best practice and improve more quickly, more cost- effectively, with fewer mistakes. Keywords: Competitive intelligence, Business Intelligence, counter Intelligence, and Strategic Intelligence
机译:该研究旨在确定为什么制造业需要竞争情报。确定如何使用竞争情报;确定竞争情报的成本;并评估竞争情报与战略优势之间关系的性质。这项研究主要是通过调查方法和对尼日利亚三家制造公司员工的访谈进行的。二级数据是通过书籍,期刊和互联网获得的。参考了其他学者的经验著作。调查结果表明,竞争情报是必要的,因为经理需要提高产品和服务的质量,战略规划和市场知识。竞争情报是通过收集信息,将其转换为情报并将其用于业务决策中来使用的。竞争情报的成本包括时间,金钱和智力技能。竞争情报与战略优势之间存在显着的正相关关系。在瞬息万变的竞争激烈的市场中,拥有成功,积极主动的竞争情报程序的公司将对市场和竞争对手的变化做出最迅速,最明智的反应,从而应该长期成功。您的公司没有最好的答案,其他公司可以做得更好,向他们学习。他们的制造工艺可能更好。他们的客户可能会更快乐,他们的供应链会更加简化。凭借具有竞争力的基准,您可以找出竞争对手的优势并将其添加到您的产品组合中。采用最佳实践,更快,更经济高效地进行改进,减少错误。关键字:竞争情报,商业情报,反情报和战略情报

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