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首页> 外文期刊>European Journal of Business and Management >Analysis of Factors Influencing Choice of Milk Marketing Channels among Dairy Value Chain Actors in Peri-urban Areas of Nakuru County, Kenya
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Analysis of Factors Influencing Choice of Milk Marketing Channels among Dairy Value Chain Actors in Peri-urban Areas of Nakuru County, Kenya

机译：肯尼亚纳库鲁县城郊地区奶业价值链参与者中牛奶营销渠道选择的影响因素分析

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In Nakuru County of Kenya, the urban population serves as a market for milk produced both within the outskirts and neighbouring counties. Increase in human population has led to high demand for milk and milk products, a phenomenon that has created opportunities for dairy value chain actors. Using a random sample of 200 farmers, this study investigated factors influencing urban dairy farmers’ choice milk marketing channels in Nakuru County. Data analysis using multinomial logit regression revealed that age, education, dairying experience, household size and frequency of milk purchases had significant influences on the type of channel chosen by the actors. To increase milk market participation and milk marketed volume, efforts should be made to strengthen the capacity of existing small and medium-scale farmers who showed a potential to enlarge their herds. It is also imperative for government and other development agencies to engage dairy value chain actors to minimize on their transaction cost for a smooth business to enhance food and nutrition security. The findings of the current study will be useful to dairy value chain actors in focusing on sustainable milk markets and dairy production in general. Key words: Marketing channels, Dairy, Value chain
机译：在肯尼亚的纳库鲁县，城市人口是郊区和邻近县生产的牛奶的市场。人口增加导致对牛奶和奶制品的大量需求，这种现象为乳制品价值链参与者创造了机会。该研究使用200名农民的随机样本，调查了影响纳库鲁县城市奶农选择牛奶销售渠道的因素。使用多项式logit回归的数据分析显示，年龄，文化程度，奶业经验，家庭规模和购买牛奶的频率对参与者选择的渠道类型有重大影响。为了增加牛奶市场的参与度和牛奶市场销量，应努力增强现有的中小型农民的能力，这些农民有扩大牛群的潜力。政府和其他发展机构也必须与乳制品价值链参与者进行互动，以最大程度地降低交易成本，以实现平稳的业务以增强食品和营养安全。当前研究的结果对于乳制品价值链参与者在关注可持续牛奶市场和整个乳制品生产方面将是有用的。关键词：营销渠道乳制品价值链

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