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首页> 外文期刊>European Journal of Business and Management >Study of The Aspects Used By Commercial Airlines In Facilitating Domestic Tourism In Kenya
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Study of The Aspects Used By Commercial Airlines In Facilitating Domestic Tourism In Kenya

机译：商业航空公司在便利肯尼亚国内旅游方面的研究

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This study sought to find out how commercial airlines are facilitating domestic tourism in Kenya. Domestic tourism involves locals visiting fun places, holiday destinations and entertaining centers for their own relaxation or fun activities within the national boundaries. The locals may decide to visit such places to get away from the usual pressure associated with work, monotony of daily living and time to bond with the family. Domestic tourism has seen a significant increase that has been caused by several external influences that have impacted on the consumers. Several organizations, both public and private sectors have encouraged domestic tourism by giving incentives to persons interested. In this paper data was collected from the print media. The aim of the study is to identify the means, in which commercial airlines use to reach the domestic tourist as well as ways that commercial airlines use to promote domestic tourism in Kenya. The study concluded that commercial airlines have largely employed print media to communicate to the consumers the following; reduction of fares, increased frequency of specific routes, and introduction of new routes. The advertisements are especially heavy during the period following long holidays, which shows that the airlines are appealing to the consumers who are working to take advantage of the period and travel to a different destination to unwind and also spend time with the family. Commercial airlines have greatly encouraged domestic tourism by offering reduced fares to popular destinations, and tour operators not wanting to be left behind offer discounted packages on air fare and accommodation during this season.
机译：这项研究试图找出商业航空公司如何促进肯尼亚的国内旅游。国内旅游包括当地人访问娱乐场所，度假胜地和娱乐中心，以在国家范围内进行自己的放松或娱乐活动。当地人可能会决定访问这些地方，以摆脱与工作，单调的日常生活和与家人建立联系的时间所带来的通常压力。国内旅游业已显着增长，这是由几个对消费者产生影响的外部影响所致。公共和私营部门的几个组织通过对感兴趣的人进行奖励来鼓励国内旅游。在本文中，数据是从打印介质收集的。该研究的目的是确定商业航空公司用来接触国内游客的方式，以及商业航空公司用来促进肯尼亚国内旅游的方式。该研究得出的结论是，商业航空公司已广泛使用印刷媒体与消费者进行以下交流：降低票价，增加特定路线的频率以及引入新路线。在长假之后的这段时间里，广告特别沉重，这表明航空公司正在吸引那些努力利用这段时间并前往另一个目的地放松身心并与家人共度时光的消费者。商业航空公司通过降低前往热门目的地的票价来极大地鼓励了国内旅游业，并且不希望被遗忘的旅游经营者在本季节提供机票和住宿的打折优惠。

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