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首页> 外文期刊>European Journal of Business and Management >An Assessment of Resource Based Competitive Strategy on Operational Performance: A Case of Mumias Sugar Company, Kenya
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An Assessment of Resource Based Competitive Strategy on Operational Performance: A Case of Mumias Sugar Company, Kenya

机译：基于资源的经营绩效竞争策略评估：以肯尼亚Mumias制糖公司为例

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The fierce competition as a result of sugar sectorial and global pressures leads to rivalry behaviour. This leads to jostling for resources or product market share. For firms to sustain competitive position over rivals, they engage in competitive activities characterized by actions and/or responses. The purpose of the study was to analyze the relationship between resource based competitive rivalry activities and operational performance of Mumias Sugar Company in Kenya. Specifically, the study sought to examine the relationship between deny attack actions on the operational performance of Mumias Sugar Company. The study was hinged on the factor-market rivalry (FMR) theory. The study adopted descriptive correlational research design. The target population was forty-four (44) section heads, and a census inquiry was done. Using a five – point Likert scale standardized questionnaires, primary data was collected from key informants. Secondary data was extracted from annual reports, publications and documentary analysis to gather background information by reviewing relevant literature. The data was analyzed using inferential statistics of regression and correlation as well as descriptively for comparisons. Study results were presented using frequency tables and charts. The findings the study revealed that the deny action strategy had a 21.44 percent (R 2 = 0.2144) effect on company operations performance. This research will be useful to Mumias Sugar Company and any other organizations operating in a factor-market rivalry environment. Key words : Competitive, deny strategy, operational performance.
机译：糖业部门和全球压力导致的激烈竞争导致竞争行为。这导致争夺资源或产品市场份额。为了使公司保持对竞争对手的竞争地位，他们要进行以行为和/或回应为特征的竞争活动。这项研究的目的是分析基于资源的竞争性竞争活动与肯尼亚Mumias Sugar Company的运营绩效之间的关系。具体而言，该研究试图检验拒绝攻击行动与Mumias Sugar Company的运营绩效之间的关系。该研究取决于要素市场竞争（FMR）理论。该研究采用描述性相关研究设计。目标人群为四十四（44）个部门负责人，并进行了人口普查。使用五点李克特量表标准化问卷，从关键线人那里收集了主要数据。从年度报告，出版物和文献分析中提取了二级数据，以通过回顾相关文献来收集背景信息。使用回归和相关性的推论统计数据以及描述性的比较分析数据。使用频率表和图表显示研究结果。研究发现，拒绝行动策略对公司运营绩效的影响为21.44％（R 2 = 0.2144）。这项研究对Mumias Sugar Company和在要素市场竞争环境中运作的任何其他组织都是有用的。关键词：竞争，拒绝策略，运营绩效。

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