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首页> 外文期刊>European Journal of Business and Management >Analysis of Demographic Factors that Influence the Purchasing Behaviour of Goat Milk and Their Implications for a Dairy Goat Breeding programme in Siaya County, Kenya
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Analysis of Demographic Factors that Influence the Purchasing Behaviour of Goat Milk and Their Implications for a Dairy Goat Breeding programme in Siaya County, Kenya

机译：肯尼亚西亚亚县影响山羊奶购买行为的人口因素分析及其对奶牛育种计划的影响

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The dairy goat sector is one of the fastest growing livestock enterprises in Kenya because goat milk is becoming increasingly popular in the country. However, hardly any published studies exist that have utilized consumer purchase information to understand the factors that influence the purchase of goat milk. The current study analyzed consumer characteristics and factors that affected consumer behaviour in purchasing goat milk to serve as the basic data in formulating a marketing strategies for goat milk in Siaya County of Kenya. The research questions were approached in three phases. Firstly, the probability that a consumer purchases goat milk was estimated using a probit model framework. Secondly, a Heckman two-stage model was utilized to depict the relationship of dairy goat expenditures. Thirdly, the study examined the implications of the foregoing for a dairy goat breeding programme. Data were collected through in-depth interviews using comprehensive questionnaires. One thirty one (131) goat milk consumers were interviewed. The parameters of the present study are goat milk consumption, consumer characteristics and demographic factors that influenced the purchasing behaviour of goat milk. Family size, presence of children and elderly persons in the household, and household income influenced the purchasing of goat milk. Overall, income influenced the amount of goat milk to be purchased and, therefore, farmers should be encouraged and their capacity enhanced to target high income markets. Communication campaigns highlighting the benefits of goat milk to the children and the elderly persons could ensure enhanced success of marketing the milk. The findings imply that breeders of dairy goats should focus on improved yields, which will enhance returns from dairy goats. Demographic factors, along with agro-climatic and production constraints, are important to the overall success of dairy goat breeding programmes. Further, the breeding programme should identify the most promising breeds and eco-types under the prevailing production system for genetic selection and their multiplication under improved husbandry practices. Establishing a nucleus breeding scheme on private or government land to supply breeding stock can significantly contribute towards this goal. Generally, policy interventions are recommended to tackle demographic factors that influence the purchasing behaviour of goat milk and their implications for a dairy goat breeding programme. The findings of the present study will be useful to all actors in the dairy goat value chain. Keywords: Purchasing behaviour, Goat milk, Dairy goat breeding programme, Kenya
机译：奶山羊行业是肯尼亚发展最快的畜牧企业之一，因为山羊奶在该国越来越受欢迎。但是，几乎没有任何发表的研究可以利用消费者的购买信息来了解影响山羊奶购买的因素。当前的研究分析了消费者特征和影响购买山羊奶的消费者行为的因素，以作为制定肯尼亚Siaya县山羊奶营销策略的基本数据。研究问题分为三个阶段。首先，使用概率模型框架估算了消费者购买山羊奶的可能性。其次，利用Heckman两阶段模型来描述奶山羊支出的关系。第三，研究检查了上述内容对奶山羊育种计划的影响。通过使用综合问卷的深度访谈收集数据。采访了三十一位（131）山羊奶消费者。本研究的参数是山羊奶的消费量，消费者特征和影响山羊奶购买行为的人口统计学因素。家庭规模，家庭中儿童和老人的存在以及家庭收入影响了山羊奶的购买。总体而言，收入影响了要购买的山羊奶的量，因此，应鼓励农民并提高其针对高收入市场的能力。宣传运动强调山羊奶对儿童和老年人的好处，可以确保提高销售牛奶的成功率。研究结果表明，奶山羊育种者应着重提高单产，这将提高奶山羊的收益。人口因素以及农业气候和生产限制，对于奶山羊育种计划的总体成功至关重要。此外，育种计划应根据现行生产系统确定最有前途的品种和生态类型，以进行遗传选择和在改良饲养管理方法下进行繁殖。在私人或政府土地上建立核繁殖计划以提供繁殖种群可以为实现这一目标做出重大贡献。通常，建议采取政策干预措施，以解决影响山羊奶购买行为及其对奶山羊育种计划的影响的人口统计学因素。本研究的结果将对奶山羊价值链中的所有参与者有用。关键词：购买行为山羊奶奶山羊育种计划肯尼亚

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