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首页> 外文期刊>European Journal of Business and Management >Consumer Buying Behavior of Locally Assembled Private Vehicles in Addis Ababa
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Consumer Buying Behavior of Locally Assembled Private Vehicles in Addis Ababa

机译：亚的斯亚贝巴当地组装的私家车的消费者购买行为

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The aim of the study was to describe consumer’s buying behavior of locally assembled private vehicles in the city of Addis Ababa. Thus, it identifies the most important factors which influence consumer’s vehicle buying behavior in Ethiopia. A mixed approach was applied together with survey to collect data from 200 locally assembled private vehicle consumers. The finding shows that the resale-value was ranked as the most important vehicle purchase parameter and friends and family members were the most widely used information sources to purchase cars. Further, except price, the rest dimension had positive correlation with buying behavior. Among all independent variables product quality had the highest strong and positive relationship with buying behavior (r=.699) followed by After-sales Service (r=.679), Information Search (r=.610) and Brand Image (r=573).
机译：这项研究的目的是描述消费者在亚的斯亚贝巴市购买本地组装的私家车的行为。因此，它确定了影响消费者在埃塞俄比亚的汽车购买行为的最重要因素。将混合方法与调查一起应用，以从200个本地组装的私家车消费者那里收集数据。调查结果表明，转售价值被列为最重要的购车参数，朋友和家人是购买汽车的最广泛的信息来源。此外，除价格外，其余维度与购买行为呈正相关。在所有自变量中，产品质量与购买行为之间具有最高的正相关关系（r = .699），其次是售后服务（r = .679），信息搜索（r = .610）和品牌形象（r = 573） ）。

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