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首页> 外文期刊>European Journal of Business and Management >An Evaluation of the Role of Competitive Strategies in the Development of Small and Medium Scale Enterprises in Nigeria (A Case Study of Kaduna State)
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An Evaluation of the Role of Competitive Strategies in the Development of Small and Medium Scale Enterprises in Nigeria (A Case Study of Kaduna State)

机译：竞争策略在尼日利亚中小型企业发展中的作用评估（以卡杜纳州为例）

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For any business to be successful, the organization must have a good strategic framework, and be aware of the need for all the top management or the policy formulators to be able to think strategically and have a good framework to implement such strategies effectively and efficiently. Strategic management is an important element of organizational services. Strategic success requires a clear identification and understanding of the need of the market and satisfying the customers more effectively and profitably. Real competitive advantage implies that companies are able to satisfy customer’s needs more effectively than their competitors which are only achieved if only real value is given to customer. The study is aimed at proving whether Small and Medium Enterprises that understands their customers can creates competitive advantage and benefit from lower prices and loyalty of customers, since higher capacity utilization can help to reduce cost. The objectives of the study is to appraise the value of competitive strategic management concepts and techniques, as applied to SMEs and to determines the best ways the SMEs can apply the competitive strategic management ideas in a time-saving manner. In Kaduna state, studies and researches has shown that 60% of SMEs failed in the first three years of establishment and in Nigeria at large, the picture is much the same with eighty percent 80% of most startups fail within their first five years. To carry out this research effectively, 45 questionnaires were distributed to randomly selected SMEs in Kaduna State Spread across the southern and Northern part of Kaduna metropolis. The study revealed that the advantages of competitive strategy surpassed the disadvantages and also revealed that any bad or good strategy by top management affects the organization directly. The researcher was also quick to advice that management of SMEs should always survey the market and the market forces likely to confront them before jumping into a competitive market. Key words: evaluation, role, competitive, development and strategy
机译：为了使任何业务成功，组织必须具有良好的战略框架，并意识到所有高层管理人员或政策制定者必须能够进行战略性思考，并具有有效，高效地实施此类战略的良好框架。战略管理是组织服务的重要组成部分。战略上的成功需要对市场需求有清晰的认识和理解，并更有效和利润地满足客户。真正的竞争优势意味着，与竞争对手相比，公司只有在为客户提供真正价值的情况下才能更有效地满足客户的需求。该研究旨在证明了解客户的中小企业是否可以创造竞争优势，并从较低的价格和客户忠诚度中受益，因为更高的容量利用率可以帮助降低成本。该研究的目的是评估适用于中小企业的竞争战略管理概念和技术的价值，并确定中小企业以节省时间的方式应用竞争战略管理思想的最佳方法。在卡杜纳州，研究表明，在成立的前三年中，有60％的中小企业失败，而在整个尼日利亚，情况大致相同，大多数初创企业中的百分之八十在前五年内就失败了。为了有效地开展这项研究，向在卡杜纳州南部和北部地区分布的卡杜纳州随机选择的中小企业分发了45个问卷。该研究表明，竞争策略的优势超过了劣势，并且还揭示了高层管理人员的任何坏策略都会直接影响组织。研究人员还很快建议中小型企业的管理人员应始终调查市场以及可能进入市场的市场力量，然后再进入竞争性市场。关键词：评估，作用，竞争，发展和战略

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