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首页> 外文期刊>European Journal of Business and Management >The Marketing Mix Element of the Coffee Shop. A Case Study @CoffeeBeanIndo
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The Marketing Mix Element of the Coffee Shop. A Case Study @CoffeeBeanIndo

机译：咖啡店的营销组合元素。案例研究@CoffeeBeanIndo

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摘要

The study related to the coffee shop is limited. Therefore this research has the objective to build an attribute of the dataset @CoffeeBeanIndo marketing communication, and Coffee Bean is an emerging coffee shop in Indonesia. The research conducted with extracting the unstructured dataset @CoffeeBeanIndo, further exploratory factor analysis conducted. The data processing start with data preparation, taking out the double posted data. Furthermore, after the data cleaned, an exploratory factor analysis conducted with the Provalis Research software that will expose the insight from the 386 unstructured tweets extracted from @CoffeeBeanIndo. Based on the exploratory research @CoffeeBeanIndo, there are some coffee shop service attributes which are the service of process, products that are perceived by the consumer, the promotion, the physical evidence, price offered, as well as the opinions of consumers about the products they buy.
机译：与咖啡店有关的研究是有限的。因此，本研究的目标是建立数据集@CoffeeBeanIndo营销传播的属性，而Coffee Bean是印度尼西亚的一家新兴咖啡店。通过提取非结构化数据集@CoffeeBeanIndo进行的研究，进行了进一步的探索性因素分析。数据处理从数据准备开始，取出双重过帐的数据。此外，在清除数据后，将使用Provalis Research软件进行探索性因素分析，以揭示从@CoffeeBeanIndo中提取的386个非结构化推文的见解。根据@CoffeeBeanIndo的探索性研究，有一些咖啡店服务属性，包括过程服务，消费者感知的产品，促销，实物证据，所提供的价格以及消费者对产品的意见他们买。

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