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European packaging industry foresight study—identifying global drivers and driven packaging industry implications of the global megatrends

机译：欧洲包装行业前瞻性研究-确定全球大趋势的全球驱动因素和驱动的包装行业影响

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Abstract The purpose of the research is to provide a common multi-client platform as a base for further applied foresight work in the packaging sector. It aims to be a reference for a future-oriented strategic dialogue and a platform for strategic business development. The ambition with the research is not to provide an accurate forecast, but rather to initiate an improved preparedness for and active influence on future developments. This is done by mapping and analyzing general trends and drivers in society. The potential packaging implications of those trends and drivers are then evaluated to highlight potential future demands, opportunities and threats for packaging. Methods include participatory workshops/focus groups with invited experts and users. Thus, this article provides results based on participatory foresight and Focus Group methodology. With a systematic and participatory process, a medium to long–term vision building is targeted to mobilize joint actions and influence current decision making.
机译：摘要研究的目的是提供一个通用的多客户平台，作为在包装领域进一步应用前瞻性工作的基础。它旨在为面向未来的战略对话和战略业务发展的平台提供参考。该研究的目的不是提供准确的预测，而是为未来的发展启动更好的准备并积极影响。这是通过绘制和分析社会的总体趋势和驱动因素来完成的。然后评估这些趋势和驱动因素对包装的潜在影响，以突出潜在的未来包装需求，机遇和威胁。方法包括与邀请的专家和用户一起参加的研讨会/焦点小组。因此，本文提供了基于参与式远见和焦点小组方法论的结果。通过系统的参与性过程，中长期愿景建设的目标是动员联合行动并影响当前的决策。

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