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The future of business in Visegrad region

机译:维谢格拉德地区的商业未来

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The paper aims to advance Futures Research by outlining the context and development perspectives of business Foresight in Visegrad region (that is in: Poland, Czech Republic, Slovakia and Hungary). Authors apply their research to tackle present challenges associated with the limited awareness of Foresight and constrained access to Foresight training offer in the region, which leads to insufficient Futures Literacy competences among managers and thus stiffens the opportunity to take advantage of Foresight in business practice. The paper presents two perspectives of analyzing business futures. A macro perspective, which concerns possible development scenarios of Visegrad economies, and a micro perspective, which concerns possible development scenarios of individual companies from Visegrad region. The methodology for the macro analyses involves the discussion of the futures of business in Visegrad economies based on quantitative indicators related to trade balance, foreign direct investment and SMEs prevalence analysed over 2002 – 2014 period. Whereas, the results derived from the micro level analysis are based on the expert-based scenario building exercise executed by Visegrad entrepreneurs participating in a 2-day international Foresight workshop. The research portrays the results achieved so far in the FOR_V4 project: “Mobilising Corporate Foresight potential among V4 countries”, which aims to bring futures knowledge and techniques to managers, who are expected to become “Corporate foresight evangelists” in Visegrad region.
机译:本文旨在概述维谢格拉德地区(即波兰,捷克共和国,斯洛伐克和匈牙利)商业远景的背景和发展前景,从而促进期货研究。作者运用他们的研究来应对当前的挑战,因为他们对远见卓识的了解有限,并且在该地区无法获得远见培训的机会,这导致管理人员的期货识字能力不足,从而加大了在商业实践中利用远见的机会。本文提出了两种分析商业前景的观点。宏观角度涉及维谢格拉德经济体的可能发展方案,而微观角度涉及维谢格拉德地区各个公司的可能发展方案。宏观分析的方法包括在2002年至2014年期间分析贸易平衡,外国直接投资和中小型企业普遍性的定量指标基础上,讨论维谢格拉德经济中的商业未来。微观分析得出的结果是基于参加为期2天的国际预见性研讨会的维谢格拉德(Visegrad)企业家执行的基于专家的情景构建练习。该研究描绘了迄今为止在FOR_V4项目中取得的成果:“在V4国家之间动员企业远见潜力”,该项目旨在为管理者带来期货知识和技术,他们有望成为维谢格拉德地区的“企业远见传道者”。

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