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首页> 外文期刊>Global Ecology and Conservation >What influences farmers' intentions to conserve on-farm biodiversity? An application of the theory of planned behavior in fars province, Iran
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What influences farmers' intentions to conserve on-farm biodiversity? An application of the theory of planned behavior in fars province, Iran

机译：是什么影响农民保护农场生物多样性的意图？计划行为理论在伊朗法尔斯省的应用

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摘要

Earth's well-being depends mainly on the conservation of ecosystem goods and services. However, biodiversity is extensively threatened in agricultural landscapes. Since farmers' decisions and practices are the main determinant factors of on-farm biodiversity conservation, this study was conducted to clarify the underlying constructs of farmers' intention to preserve biodiversity. The Theory of Planned Behavior was applied to investigate the intention of a sample of 274 Iranian farmers towards on-farm biodiversity conservation. In order to increase the predictive power of this theory, the new constructs of knowledge, moral norm and perceived threats of intensified agriculture were added to the model. The results indicated that farmers have a moderate level of knowledge about the value and strategies of biodiversity conservation. Also, they have a favorable attitude toward preserving biodiversity. However, they do not perceive enough control to engage in biodiversity conservation practices. Furthermore, the findings revealed that attitude, perceived threats of intensified agriculture, knowledge, social norms and moral norms are the most relevant factors explaining the farmers' intentions toward biodiversity conservation. In general, the results presented evidence about effectiveness of the Theory of Planned Behavior and the extended model of planned behavior on assessing the farmers' intention to preserve biodiversity. Also, the findings reinforced the available evidence regarding the significance of moral norm and knowledge in development of environmental intention. Accordingly, a number of considerations about improving farmers' intention to preserve on-farm biodiversity are recommended.
机译：地球的福祉主要取决于生态系统产品和服务的保护。然而，生物多样性在农业景观中受到广泛威胁。由于农民的决定和做法是决定农场生物多样性的主要决定因素，因此进行本研究的目的是阐明农民保护生物多样性的潜在意图。应用计划行为理论研究了274名伊朗农民样本对农场生物多样性保护的意图。为了提高该理论的预测能力，模型中增加了知识，道德规范和集约化农业威胁的新结构。结果表明，农民对生物多样性保护的价值和策略的了解程度中等。此外，他们对保护生物多样性持积极态度。但是，他们没有意识到足够的控制权来从事生物多样性保护的做法。此外，调查结果表明，态度，对集约化农业的威胁，知识，社会规范和道德规范是解释农民对生物多样性保护意图的最相关因素。总体而言，结果提供了有关计划行为理论和计划行为扩展模型对评估农民保护生物多样性意图有效性的证据。而且，这些发现加强了关于道德规范和知识在发展环境意图中的重要性的现有证据。因此，建议考虑许多有关改善农民保护农场生物多样性的意向。

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