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Connectedness and disconnectedness to new and old media within different age groups

机译:与不同年龄段的新媒体和旧媒体的连接和断开

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Guided by diffusion of innovation theory, this study compares patterns of connectedness and disconnectedness to the Internet and traditional media within and across select age groups (20–39, 40–59, and 60 or over) by conducting a randomly sampled survey in Tokyo, Japan. The oldest age group fell behind younger age groups not only in regards to ownership and access, but also the scope and intensity of Internet connectedness. Within age groups, disparities in Internet connectedness was found in the oldest age group, while disparities in connecting to television, newspapers and radio was found in the youngest and middle age groups. Mass media connectedness was found to have a negative relationship with PC Internet connectedness in the oldest age group. Implications for the evolution of media connectedness and disconnectedness across different generations are discussed.
机译:以创新理论的传播为指导,本研究通过在东京进行随机抽样调查,比较了特定年龄段(20-39岁,40-59岁和60岁以上)中互联网与传统媒体之间的连通性和断开性模式,日本。年龄最大的人群不仅在拥有权和访问权方面,而且在互联网连接的范围和强度方面都落后于年轻人。在年龄组中,互联网连接的差异在年龄最大的人群中发现,而与电视,报纸和广播的连接差异在年龄最小的中年人群中出现。发现在年龄最大的人群中,大众媒体的连通性与PC Internet的连通性呈负相关。讨论了不同世代之间媒体连通性和断开性的演变的含义。

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