This paper considers three versions of the claim that society doesn’t existence in order to investigate the problem of the idea of the social in social media. It identifies a convergence between the claims that society doesn’t exist and the social media we have. Yet it notes a disjunction between the media we have and the arguments of net critics and activists who say the problem is centralization and that what we need is individual control. Against this position, the paper argues for the relation between dispersion and centralization and the political potential manifest in centralization insofar as it makes apparent the social relations between people at the core of production.
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