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How do Saudi youth engage with social media?

机译：沙特青年如何与社交媒体互动？

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With the global growth of social media platforms, there are questions as to how regional cultural factors shape online engagement. Focusing on young Saudi Arabian users of some of the more popular platforms such as Instagram, Facebook, and Snapchat, this article uses Hofstede’s cultural dimensions to assess how cultural and religious factors are shaping and constraining online social media engagements. Using interviews, questionnaires, and analysis of individual profiles, this paper discusses some of the intertwined cultural and religious factors that influence how Saudi youth negotiate their use of social media platforms that are developed in completely different cultural contexts. In particular, this article highlights gendered concerns and the strong influence of the social collective on how these sites are used and how users manage the information they share. Through the development of “personas” as representative young Saudi users, this article concludes with some recommendations for platform developers as to how to meet the needs of this growing market.
机译：随着社交媒体平台的全球增长，人们对区域文化因素如何影响在线互动存在疑问。本文着眼于一些较流行的平台（例如Instagram，Facebook和Snapchat）的沙特阿拉伯年轻人，并利用Hofstede的文化维度来评估文化和宗教因素如何塑造和限制在线社交媒体的参与度。本文通过访谈，问卷调查和个人资料分析，讨论了一些相互影响的文化和宗教因素，这些因素影响沙特年轻人如何谈判在完全不同的文化背景下开发的社交媒体平台的使用。特别是，本文重点介绍了性别问题以及社会集体对这些网站的使用方式以及用户如何管理其共享信息的强大影响。通过发展成代表沙特阿拉伯年轻用户的“角色”，本文最后为平台开发人员提供了一些建议，说明如何满足这个不断增长的市场的需求。

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