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A change in the climate: Online social capital and the spiral of silence

机译：气候变化：在线社交资本和沉默的漩涡

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This study explores the connection between online social capital and the Spiral of Silence. Online social capital is an individual’s network of social connections, a network that enables and encourages social cooperation. The Spiral of Silence theory suggests that an opinion can become dominant if those who perceive their opinion to be in the minority do not speak up because society threatens them with isolation. A study of 550 individuals explored their willingness to speak up on an issue, and assessed whether they thought they held a majority of a minority opinion. This study compared both their bonding social capital (via homogeneous networks) and bridging social capital (via heterogeneous networks) to their willingness to speak up and their perceptions of whether others held their opinions. Regression analyses shows that bridging social capital is a key influencer in people’s willingness to speak up in social media and other online venues.
机译：这项研究探索了在线社会资本与沉默螺旋之间的联系。在线社会资本是个人的社会联系网络，是一个能够并鼓励社会合作的网络。沉默螺旋理论认为，如果那些认为自己的意见属于少数群体的人不说出来，因为社会孤立地威胁着他们，那么意见就可以成为主导。一项针对550个人的研究探索了他们愿意就某个问题发表意见的意愿，并评估了他们是否认为自己持有多数少数意见。这项研究比较了他们的结合社会资本（通过同质网络）和桥接社会资本（通过异类网络）与他们大胆表达的意愿以及对他人是否持有自己观点的看法。回归分析表明，桥接社会资本是人们在社交媒体和其他在线场所发表言论的意愿的关键影响因素。

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