Push or Pull: Recommendations and Alternative Approaches for Public Science Communicators

Schmitt Catherine V.

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Push or Pull: Recommendations and Alternative Approaches for Public Science Communicators

机译：推或拉：公共科学传播者的建议和替代方法

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The news media is a primary way that science is communicated to American adults. News stories are driven by press releases and other communications a??pusheda?? by institutions, publishers, organizations, and private companies. This article, from the perspective of a public science communicator, examines and critiques push communications, offers some best practices for press releases, and presents examples of other a??pulla?? approaches to communicating science that more closely align with both the process of science and with the interests and values of public audiences.

机译：新闻媒体是向美国成年人传播科学的主要方式。新闻报道是由新闻稿和其他通讯方式驱动的。由机构，发行商，组织和私人公司组成。本文从公共科学传播者的角度出发，研究并批评了推式传播，为新闻发布提供了一些最佳实践，并提供了其他“推拉”示例。与科学过程以及公众听众的利益和价值观更紧密地契合的科学交流方法。

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《Frontiers in Communication》 |2018年第3期|共页
作者
Schmitt Catherine V.;
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中图分类传播理论;
关键词
science newsPress releasesWritingpublic audiences.public science communicationInstitutional CommunicationPublic Relations;

机译：科学新闻新闻稿写作公众听众。公共科学传播机构传播公共关系;

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机译：公众参与如何影响对公私伙伴关系的看法？市民对PPP中的推，拉和网络方法的看法
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机译：公共参与如何影响对公私伙伴关系的看法？ PPP中的推送，拉拔和网络方法的公民视图
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Push or Pull: Recommendations and Alternative Approaches for Public Science Communicators

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