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Participatory asymmetry: Theorizing media objects and media flows in a framework of participatory production

机译:参与式不对称:在参与式生产的框架内理论化媒体对象和媒体流

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Social media develops a common asymmetry: few contribute much, the majority little. By “participatory asymmetry” we understand this long tail of participatory production as an interactive dynamic among two types of social media users, regular and sporadic, that shapes the curation of social media spaces. Examining online discussions surrounding massive, open, online courses (MOOCs), we observe interactive differences between regular and sporadic users that shape patterns of social media curation across the networked discussion forums of a major, online newspaper. Whereas regular users reply directly to other users to durably articulate discussions as “media objects;” sporadic users post one-to-many messages which aggregate in platform-reconfigurable cascades of social media or “media flows.” By mapping the relationship between regular and sporadic participation, one-to-one and one-to-many interaction, and the curation of social media spaces in patterns of media objects and flows, we propose a four-part typology of participatory asymmetry: broadcast, feedback, moderated, and dialogic.
机译:社交媒体发展出一种常见的不对称现象:很少有贡献,大多数却很少。通过“参与式不对称”,我们将参与式生产的长尾巴理解为两种类型的社交媒体用户之间的互动动态,既有规律的也有零星的,这决定了社交媒体空间的管理。通过检查围绕大规模,开放式在线课程(MOOC)的在线讨论,我们观察到定期用户和零星用户之间的互动差异,这些差异形成了主要在线报纸网络讨论论坛中社交媒体策划的模式。普通用户直接回复其他用户以持久地将讨论表达为“媒体对象”;零星用户发布一对多消息,这些消息聚集在平台可重新配置的社交媒体或“媒体流”中。通过映射定期和零星参与,一对一和一对多互动以及社交媒体空间在媒体对象和流模式中的关系之间的关系,我们提出了参与式不对称性的四部分类型:广播,反馈,主持和对话。

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