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Relationship building in Vietnamese English written business communication: A systemic functional analysis

机译:越南英语书面商务沟通中的关系建立:系统功能分析

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English has a long history in Vietnam and in the last two decades, particularly for business communication, it has developed with an unprecedented speed. Despite this ascendancy, there is an absence of research regarding English in Vietnamese business correspondence. The current study is an in-depth investigation of this with a particular focus on the written features of English, reflecting the importance of written documents in this context. This research was framed within the theoretical perspectives of Systemic Functional Linguistics (SFL). 303 business texts from various business sectors composed by Vietnamese writers were collected. They were then analysed with regard to four SFL variables: speech functions , mood , modality and terms of address to establish the nature of the interpersonal written features developing within Vietnam. The findings of the study indicate that the writers employed several linguistic strategies (e.g., using Vietnamese kinship terms and Vietnamese lexis) and non-linguistic strategies (e.g., using emoticons and written giggling) to establish a close relationship with their interactants. Relationship building was also reflected in the employment of politeness strategies to achieve positive politeness effect. These results suggest that SFL is a useful theoretical framework and analytical tool to uncover how English is employed in different socio-cultural contexts to enact social meaning-making processes
机译:英语在越南具有悠久的历史,在过去的二十年中,尤其是在商务交流方面,英语以前所未有的速度发展。尽管有这样的优势,但在越南商务信函中却缺乏有关英语的研究。当前的研究是对此的深入研究,特别关注英语的书面特征,反映了书面文件在这种情况下的重要性。这项研究是在系统功能语言学(SFL)的理论视角内进行的。收集了越南作家撰写的来自各行各业的303份商业文本。然后针对四个SFL变量进行了分析:语音功能,语气,情态和称呼语,以建立越南人际交往书面特征的性质。研究结果表明,作者采用了几种语言策略(例如,使用越南亲属称呼和越南词汇)和非语言策略(例如,使用表情符号和咯咯笑声)来与他们的互动者建立密切的关系。建立关系也反映在采用礼貌策略以达到积极的礼貌效果上。这些结果表明,SFL是一个有用的理论框架和分析工具,可揭示英语如何在不同的社会文化环境中被采用以制定社会意义的形成过程。

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