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首页> 外文期刊>Management Science Letters >A study on the effect of internet on competitiveness and customer loyalty in insurance industry based on Porter competitive forces
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A study on the effect of internet on competitiveness and customer loyalty in insurance industry based on Porter competitive forces

机译：基于波特竞争力的互联网对保险业竞争力和客户忠诚度的影响研究

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摘要

This paper presents an empirical investigation to study the effect of internet in insurance industry in Iran. The proposed study designs a questionnaire, distributes it among some experts and analyzes them based on some statistical test. The survey is conducted within insurance firms located in one of provinces of Iran. The results of the study confirm that internet influences competition among providers, bargaining power of customers as well as suppliers, significantly. In addition, internet has meaningful impacts on starting a business, the threat of substitutes, customer satisfaction, perceived image as well as perceived quality. The results of this survey emphasizes on the relative importance of internet for building a better competitive insurance industry.
机译：本文提出了一项实证研究，以研究互联网对伊朗保险业的影响。拟议的研究设计了一个问卷，将其分配给一些专家，并根据一些统计检验对其进行了分析。该调查是在位于伊朗一个省份的保险公司内进行的。研究结果证实，互联网会显着影响提供商之间的竞争，客户以及供应商的议价能力。此外，互联网对开办企业，替代品的威胁，客户满意度，可感知的形象以及可感知的质量都具有有意义的影响。这项调查的结果强调了互联网对于建设更好的竞争性保险业的相对重要性。

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