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Supply Chain from the Demand Orientation: A Systematic Literature Review and Theoretical Model Construction

机译：需求导向的供应链：系统文献综述与理论模型构建

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Demand management research has always attracted considerable attention from academia and industry, covering almost all fields, including multiple disciplines, including philosophy, economics, mathematics, management, psychology, etc. This paper provides a systematic review of 110 peer-reviewed journal articles published from 2013 to 2018. The primary purpose is to study how companies design and plan optimal product sales decisions under different demand patterns. We passed to organize and analyze these 110 articles, summarizing the specific role of demand on the consumer goods supply chain, and the relationship to corporate sales decisions. We found that customer demand has driving force and starting point for suppliers to make product sales decisions in the field of consumer goods supply chain. The customer demand for products dramatically affects the degree of market segmentation and also determines the benefits of manufacturers and retailers. However, the existing research is only done under the uncertainty of demand and does not consider the three different demand patterns, real, false, and semi-real. Therefore, there is a significant theoretical gap in existing research. Our goal is to establish a theoretical bridge through the combing and review of relevant literature systems and to construct a conceptual model of the demand-oriented supply chain. This conceptual model will provide an essential reference for the direction of future research.
机译：需求管理研究一直引起学术界和工业界的相当大的关注，涵盖了几乎所有领域，包括哲学，经济学，数学，管理，心理学等多个学科。本文提供了对110篇同行评审期刊的系统评价。 2013年至2018年。主要目的是研究公司如何设计和计划不同需求模式下的最佳产品销售决策。我们通过整理和分析了这110篇文章，总结了需求在消费品供应链中的特定作用以及与公司销售决策的关系。我们发现客户需求是供应商在消费品供应链领域做出产品销售决策的动力和出发点。客户对产品的需求极大地影响了市场细分的程度，也决定了制造商和零售商的利益。但是，现有的研究仅在需求不确定的情况下进行，没有考虑真实，错误和半真实这三种不同的需求模式。因此，现有研究存在很大的理论空白。我们的目标是通过梳理和审查相关文献系统来建立理论桥梁，并构建面向需求的供应链的概念模型。该概念模型将为将来的研究方向提供重要参考。

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