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Does Fear of Isolation Disappear Online? Attention-Seeking Motivators in Online Political Engagement

机译：孤独感会在网上消失吗？在线政治参与中寻求注意的动机

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This study investigated the effects of fear of isolation (FOI) on political content consumption and creation in the context of online communication. Using more than 1,000 respondents from South Korea, the study empirically tested a theoretical model of FOI on political content consumption and expressions with two mediators (i.e., attention/status-seeking, and anonymity-seeking). Results indicated that FOI is related to seeking attention and status in political outlets also connected to anonymity-preference that leads to political expression. Implications for political communication scholarship and for practitioners are that voters’ political participations can be understood in a framework different from traditional focus on persuasion, political ideology, or demographics because—in today’s virtual and interactive media environment—users are more content consumers or community participants.
机译：这项研究调查了在在线交流的背景下，害怕孤立（FOI）对政治内容消费和创作的影响。该研究使用了来自韩国的1,000多名受访者，通过两种媒介（即关注/寻求状态和寻求匿名）对有关政治内容消费和表达的FOI的理论模型进行了经验检验。结果表明，FOI与在政治媒体中寻求关注和地位有关，也与导致政治表达的匿名偏好有关。政治传播奖学金和从业人员的含义是，可以在不同于传统的说服，政治意识形态或人口统计的框架内理解选民的政治参与，因为在当今的虚拟和互动媒体环境中，用户是更多的消费者或社区参与者。

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