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首页> 外文期刊>Modern Applied Science >The Study of Brand logos Dimensions on Performance of Ilam National Company of Oil Products performance
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The Study of Brand logos Dimensions on Performance of Ilam National Company of Oil Products performance

机译：伊斯兰国家石油公司业绩的品牌标志维度研究

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Nowadays the brands play such an important role in marketing that some authorities consider them as a complete product and believe that customers buy that brand rather than the products. Therefore recognizing the effective factors in choosing the brands and investigating the functional benefits of brand makes various studies necessary. This study tries to examine the effects of brand names and logos in Ilam Oil products Distribution Company's performance. This study is a survey one with an empirical structure. The sample consists of the constant customers of Ilam Oil products. According to statistic findings 30 variables have been effective in the role of brand and logos in Oil Company’s performance. The first group of the variables include the brand's functional benefits. The second our is logo's benefits. The third involves the aesthetic appeal of brands while the other goes to brand identification and customer brand commitment.
机译：如今，品牌在营销中起着如此重要的作用，以至于一些权威机构将其视为完整的产品，并认为客户购买该品牌而非产品。因此，认识到选择品牌的有效因素并研究品牌的功能优势，就需要进行各种研究。这项研究试图检验品牌名称和徽标对Ilam Oil Products Distribution Company业绩的影响。这项研究是一项具有经验结构的调查。该样本包括Ilam Oil产品的固定客户。根据统计结果，有30个变量在品牌和徽标对石油公司绩效的作用中有效。第一组变量包括品牌的功能优势。第二个是徽标的好处。第三个涉及品牌的美学吸引力，另一个涉及品牌识别和客户品牌承诺。

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