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Public Health Emergency Risk Communication and Social Media Reactions to an Errant Warning of a Ballistic Missile Threat a?? Hawaii, January 2018

机译:公共卫生紧急风险沟通和社交媒体对弹道导弹威胁的错误警告的反应夏威夷,2018年1月

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On January 13, 2018, at 8:07 a.m. Hawaii Standard Time, an errant emergency alert was sent to persons in Hawaii. An employee at the Hawaii Emergency Management Agency (EMA) sent the errant alert via the Wireless Emergency Alert (WEA) system and the Emergency Alert System (EAS) during a ballistic missile preparedness drill, advising persons to seek shelter from an incoming ballistic missile. WEA delivers location-based warnings to wireless carrier systems, and EAS sends alerts via television and radio (1). After 38 minutes, at 8:45 a.m., Hawaii EMA retracted the alert via WEA and EAS (2). To understand the impact of the alert, social media responses to the errant message were analyzed. Data were extracted from Twitter* using a Boolean search for tweets (Twitter postings) posted on January 13 regarding the false alert. Tweets were analyzed during two 38-minute periods: 1) early (8:07–8:45 a.m.), the elapsed time the errant alert circulated until the correction was issued and 2) late (8:46–9:24 a.m.), the same amount of elapsed time after issuance of the correction. A total of 5,880 tweets during the early period and 8,650 tweets during the late period met the search criteria. Four themes emerged during the early period: information processing, information sharing, authentication, and emotional reaction. During the late period, information sharing and emotional reaction themes persisted; denunciation, insufficient knowledge to act, and mistrust of authority also emerged as themes. Understanding public interpretation, sharing, and reaction to social media messages related to emergencies can inform development and dissemination of accurate public health messages to save lives during a crisis.
机译:2018年1月13日,夏威夷标准时间上午8:07,向夏威夷的人发送了错误的紧急警报。夏威夷应急管理局(EMA)的一名员工在弹道导弹防备演习期间通过无线紧急警报(WEA)系统和紧急警报系统(EAS)发送了错误警报,建议人员寻找躲避进来的弹道导弹的住所。 WEA向无线运营商系统发送基于位置的警告,而EAS通过电视和广播发送警报(1)。 38分钟后,上午8:45,夏威夷EMA通过WEA和EAS(2)撤消了警报。为了了解警报的影响,分析了社交媒体对错误消息的响应。数据是使用1月13日发布的有关虚假警报的推文(Twitter帖子)的布尔搜索从Twitter *提取的。在两个38分钟的时间内对推文进行了分析:1)提早(8:07–8:45 am),直到发出更正之前流传错误警报的时间,以及2)提早(8:46–9:24 am) ,即发出更正后经过的时间相同。早期共有5880条推文,晚期共有8650条推文符合搜索条件。早期出现了四个主题:信息处理,信息共享,认证和情感反应。在后期,信息共享和情感反应主题持续存在。谴责,知识不足以采取行动以及对权威的不信任也成为主题。了解与紧急情况相关的社交媒体消息的公共解释,共享和反应,可以为准确的公共卫生消息的开发和传播提供信息,以挽救危机中的生命。

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