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首页> 外文期刊>Mundo agrario-Revista de Estudios Rurales >Cultura, identidad y territorio: reflexiones para el desarrollo de una estrategia de diferenciación del servicio agroturístico en emprendimientos de un Grupo de Cambio Rural (INTA) del partido de Coronel Suárez (Buenos Aires)
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Cultura, identidad y territorio: reflexiones para el desarrollo de una estrategia de diferenciación del servicio agroturístico en emprendimientos de un Grupo de Cambio Rural (INTA) del partido de Coronel Suárez (Buenos Aires)

机译：文化，身份和领土：在CoronelSuárez党（布宜诺斯艾利斯）的乡村变革小组（INTA）的事业中发展农业旅游服务差异化战略的思考

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摘要

From the converged concepts identity, culture, heritage and territory, is analyzed the possibility of formulating and implementing a strategy of differentiation for the agritourism activity developed by farms of group Cortaderas II (Cambio Rural, INTA), in Coronel Suárez (province of Buenos Aires). With this aim was made a diagnostic through direct interviews and observations of the farms involved. Emphasizing own aspects of its rural environment, was tried to identify cultural values and products with territorial anchorage that they impose a distinctive stamp to the tourist service that they offer. In addition, was investigated in what measure the members are prepared to manage the business, recognizing in them managerial competitions and enterprising characteristics. Finally, it is thought over brings over of the degree of maturity reached, typifying the individual enterprise culture and according to the group work, of way of evaluating if the putting in value of its resources evolves from a " domestic character " up to coming to a " commercial formal character ". It is observed the construction of a socio- cultural-economic identity that makes viable a competitive differential strategy with anchorage in the territory, as well as conditions for the development of the most formalized tourist activity based on the quality management
机译：从融合的概念，文化，遗产和领土的概念出发，分析了制定和实施差异化战略的可能性，该战略由Cortaderas II组（Cambio Rural，INTA）在科罗内尔苏亚雷斯（布宜诺斯艾利斯省）的农场开发）。为此，通过直接采访和观察所涉农场进行了诊断。试图强调其乡村环境的自身方面，试图以地域定位来确定文化价值观和产品，因为它们对所提供的旅游服务施加了独特的印记。此外，还调查了成员准备采取何种措施来管理业务，认识到他们的管理竞争和进取精神。最终，考虑了达到的成熟度，代表了单个企业文化，并根据团队工作，评估了其资源的价值是否从“本土性”演变为一个“商业形式特征”。人们观察到了一种社会文化经济特征的构建，该特征使具有竞争优势的差异化战略成为可行，并具有在该地区的定位，以及基于质量管理发展最正规的旅游活动的条件

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