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Guide to the design and application of online questionnaire surveys

机译：在线问卷调查的设计和应用指南

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Collecting research data through traditional approaches (face-to-face, postal or telephone survey) can be costly and time consuming. The emerging data collection approach based on internet/e-based technologies (e.g. online platforms and email), is a relatively cost effective survey alternative. These novel data collection strategies can collect large amounts of data from participants in a short time frame. Similarly, they also seem to be feasible and effective in collecting data on sensitive issues or with samples they are generally hard to reach, for example, men who have sex with men (MSM) or migrants. As a significant proportion of the population currently in the world are digitally connected, the shift from postal (paper-pencil) or telephone towards online survey use in research is in the interests of researchers in academia as well as in the commercial world. However, compared to designing and executing paper version of the questionnaire, there is limited literature to help a starting researcher with the design and a use of online questionnaires. This short paper highlights issues around: a) methodological aspect of online questionnaire survey; b) online survey planning and management; and c) ethical concerns that may arise while using this option. We believe that this paper will be useful for researchers who want to gain knowledge or apply this approach in their research.
机译：通过传统方法（面对面，邮政或电话调查）收集研究数据可能既昂贵又耗时。基于互联网/电子技术（例如在线平台和电子邮件）的新兴数据收集方法是一种相对经济有效的调查选择。这些新颖的数据收集策略可以在短时间内从参与者收集大量数据。同样，在收集有关敏感问题的数据或通常难以获得的样本（例如与男性发生性关系的男性（MSM）或移民）时，它们似乎也是可行和有效的。由于当今世界上有很大比例的人口是数字连接的，因此从邮政（纸铅笔）或电话向在线调查的使用的转变符合学术界和商业界研究人员的利益。但是，与设计和执行纸质问卷相比，有限的文献可以帮助初学者研究设计和使用在线问卷。这篇简短的论文重点介绍了以下问题：a）在线问卷调查的方法论方面; b）在线调查计划和管理; c）使用此选项时可能引起的道德问题。我们认为，本文对于希望获得知识或在研究中应用此方法的研究人员将非常有用。

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