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首页> 外文期刊>Neuroscience and Neuroeconomics >To buy or not buy? A review of affective priming in purchase decision
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To buy or not buy? A review of affective priming in purchase decision

机译：买还是不买？购买决策中的情感启动研究综述

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Abstract: The current paradigm of neuroeconomics goes beyond merely axiomatic models and contemplates the influence of psychological factors on economic decisions. Under this framework, the main aim of the current review is to address the influence of affective priming in purchase decision. For this purpose, we first summarize the affective priming literature, followed by a section concentrating on purchase-decision studies that show that this phenomenon is value-driven, going beyond the emotionless calculation of traditional utility models in microeconomics. Finally, both themes are connected by reviewing the available experiments investigating affective priming effects on economic and purchase decision. We discuss these findings within a framework that considers that humans, as biological entities, attribute salience to hedonic information, highlighting the value-driven nature of decision-making, especially purchase decisions.
机译：摘要：当前的神经经济学范式不仅限于公理模型，还考虑了心理因素对经济决策的影响。在这种框架下，当前审查的主要目的是解决情感启动对购买决策的影响。为此，我们首先总结情感启动文献，然后是专注于购买决策研究的部分，该研究表明这种现象是价值驱动的，超出了微观经济学中传统效用模型的无情计算。最后，通过审查调查对经济和购买决策的情感启动效应的可用实验，将两个主题联系起来。我们在一个框架内讨论这些发现，该框架认为人类作为生物实体将显着性归因于享乐信息，突出了决策尤其是购买决策的价值驱动性质。

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