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首页> 外文期刊>REAd. Revista Eletrnica de Administrao (Porto Alegre) >FACEBOOK ‘S ADVERTISEMENT WORKS? MEASURING AND PROPOSING AN ATTITUDE SCALE?EL ANUNCIO DE FACEBOOK FUNCIONA? MEDICIóN Y PROPONER UNA ESCALA DE ACTITUDES
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FACEBOOK ‘S ADVERTISEMENT WORKS? MEASURING AND PROPOSING AN ATTITUDE SCALE?EL ANUNCIO DE FACEBOOK FUNCIONA? MEDICIóN Y PROPONER UNA ESCALA DE ACTITUDES

机译：FACEBOOK的广告作品？量度和提议态度量表吗？衡量和建议态度规模

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摘要

There are many reasons that companies create and maintain profiles on facebook ? . The social sites are huge consumers of the time people spend on the internet and the social media is the fastest growing of all history in media. Since facebook ? took on global proportions, companies in every sector rapidly created and published their corporate profiles. Since the use of facebook ? is free of charge to users, the main source of the network′s income is paid advertising. The objective of this article is to measure the consumer’s attitude relative to ads on facebook ? and to construct and validate a scale of measurement of attitude of the users of facebook ? relative to the advertising on this platform. It was concluded by successful predictive validation that the proposed scale can measure the attitude of the users of facebook ? in relation to online advertising and it was uncovered that users have positive attitude to ads even though they perceive a gap between this ads and purchase act.
机译：公司在Facebook上创建和维护个人资料的原因有很多？ 。社交网站是人们在互联网上度过的时光的巨大消费者，而社交媒体是媒体所有历史中增长最快的。由于facebook？在全球范围内，各个领域的公司迅速创建并发布了他们的公司简介。自从使用facebook？对用户免费，网络收入的主要来源是付费广告。本文的目的是衡量消费者对Facebook广告的态度？并建立并验证Facebook用户态度的衡量尺度？相对于该平台上的广告。通过成功的预测验证得出的结论是，所提议的量表可以衡量Facebook用户的态度？关于在线广告，人们发现，即使用户认为广告与购买行为之间存在差距，他们对广告也持积极态度。

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