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首页> 外文期刊>Research journal of applied science, engineering and technology >Linking Swot and Financial Performance: An Empirical Study
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Linking Swot and Financial Performance: An Empirical Study

机译：将Swot与财务绩效联系起来：一项实证研究

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摘要

This empirical study is in the direction of exploring the linkage of SWOT and financial performance. Strengths, Weaknesses, Opportunities and Threats (SWOT) analyses a firm's strengths, weaknesses, opportunities and threats (SWOT) and formulates its strategies based on that analysis. The result of the analysis can also be helpful for the correction of the existing strategies. SWOT analysis can reveal how a firm is placed in the business environment. The opportunities, threats, strengths and weaknesses (SWOT) faced by public limited companies in Coimbatore District, Tamilnadu, India during the period 2009-2014 have been ascertained through a questionnaire and they were related to their sales and profit performance for the terminal year 2005 with the help of multiple regression. Strengths, Weaknesses, Opportunities and Threats (SWOT) are measured in terms of Total Weighted Scores and these combined with Gross Assets deployed by the responding companies are taken as independent variables and Sales and, Profit before Depreciation, Interest and Tax have been considered as dependent variables. Significant relationship has been found based on the data collected and analyzed.
机译：这项实证研究的方向是探索SWOT与财务绩效之间的联系。优势，劣势，机会和威胁（SWOT）分析了公司的优势，劣势，机会和威胁（SWOT），并在此分析的基础上制定了战略。分析的结果也有助于修正现有策略。 SWOT分析可以揭示公司如何置于商业环境中。通过调查问卷确定了印度泰米尔纳德邦哥印拜陀区的上市有限公司在2009-2014年期间所面临的机遇，威胁，优势和劣势（SWOT），它们与他们在2005终端年度的销售和利润表现有关借助多元回归。优势，劣势，机会和威胁（SWOT）以总加权得分来衡量，并且将这些值与响应公司部署的总资产相结合作为自变量，并且将销售和折旧前利润，利息和税金视为因变量变量。根据收集和分析的数据发现了重要的关系。

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