Factors affecting the real estate market are of great importance worldwide. This studywill investigate the factors influencing Saudis to purchase real estate. The studyexamine the effect of attitude, subjective norm perceived behavior control and Publicservice on the intention to purchase real estate. A total of 450 questionnaires weredistributed to respondents in Jeddah. Based on 322 questionnaires collected, the resultsshow that there is a positive significant relationship between Attitude, and SubjectiveNorm toward the intention to purchase real estate, while the Perceived BehaviorControl and Public service had not effect on Norm toward the customers' intention topurchase real estate.
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