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Mainland Chinese Tourists’ Perception of Medical Tourism in Thailand

机译:中国大陆游客对泰国医疗旅游的看法

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Medical tourism – a combination of medical service and traveling - has developed rapidly in recent years. The development ofmedical tourism has not only brought the vigorous development of the tourism industry, but also promoted and improved the medicaltechnology and service in host countries. Thailand as a world famous tourism destination is actively building its "Asian Health TourismCenter" international medical tourism brand. In 2016, Thailand attracted about 12.2 million Chinese tourists, making China the largesttourist source market for Thailand. In 2017, the Thai government launched a visa-free policy for Chinese residents for entry into Thailandfor medical treatment to attract more Chinese tourists for medical tourism services industry. The purpose of this research is to exploremainland Chinese tourists’ perception of medical tourism in Thailand. This research adopted mixed methods approach.200questionnaireswere collected from mainland Chinese tourists in Phuket and Bangkok, Thailand. Interviews were conducted with hospitals and a medicaltraveling agency and observations conducted on hospital websites. The results indicated that the majority mainland Chinese tourists wereinterested in medical tourism in Thailand. The most significant and important factors influencing respondents’ decision making includedaccreditation, quality of treatment, excellent doctors skills and accessible language communication.
机译:近年来,医疗旅游-医疗服务和旅行的结合-发展迅速。医疗旅游业的发展,不仅带动了旅游业的蓬勃发展,而且在东道国促进和改善了医疗技术和服务。泰国作为世界著名的旅游胜地,正在积极打造“亚洲健康旅游中心”国际医疗旅游品牌。 2016年,泰国吸引了约1,220万中国游客,使中国成为泰国最大的旅游客源市场。 2017年,泰国政府推出了免签证政策,允许中国居民进入泰国就医,以吸引更多中国游客从事医疗旅游服务业。这项研究的目的是探讨中国大陆游客对泰国医疗旅游的看法。本研究采用混合方法。从普吉岛和泰国曼谷的中国大陆游客中收集了200个问卷。与医院和医疗旅行机构进行了访谈,并在医院网站上进行了观察。结果表明,大多数中国大陆游客对泰国的医疗旅游感兴趣。影响受访者决策的最重要和最重要的因素包括认证,治疗质量,出色的医生技能以及可访问的语言交流。

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