Strategic management is a continuous process of identifying the opportunities and exploiting them to sustain competitive advantage and identify direction in which the organization moves in future. It also involves a series of effective decisions which a manager takes and which in return decides the growth and performance of firm. It is an art of effectively managing the workforce within an organization to strategically relate them with the firm’s objectives and goals. Walmart is an American multinational retail organization and world market leader in its cost leadership strategy. Value chain analysis of Walmart is chain of activities from concept and raw material of product to its sales & marketing and customer service. The flow of the study also describes the Walmart Business Strategy apart from its value chain analysis with better understanding of the strategic management of the company. Both these strategies help Walmart to achieve success and sustain competition across the globe. The functional area of Walmart is synchronized with its strategic goal to make effective use of its resources. The company also focuses on measuring the gap between its present strategy and the expected strategy to control the desired outcome and increase its productivity. The main focus of the company is on mitigating challenges such as competitive pressures due to changing environment, growing technology and changing customer’s preferences.
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