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首页> 外文期刊>Revista Brasileira de Fruticultura >Perfil do mercado varejista e consumidor de mam?o dos grupos 'solo' e 'formosa' do Distrito Federal -DF
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Perfil do mercado varejista e consumidor de mam?o dos grupos 'solo' e 'formosa' do Distrito Federal -DF

机译：联邦区“ solo”和“ formosa”群体的零售和消费市场概况-DF

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摘要

The main factors involved in the commercialization of papaya in 27 supermarkets and 27 retail shops of Federal District (Brasília and satellite cities) was studied from January to December of 2001. The data was colleted using questionnaire answered by the manager of the establishment and by 162 consumers. It was observed that the wholesalers of Federal District Wholesale Market (CEASA-DF) was the main supplier of papaya to the retail market; physical damage was the main aspect to be observed by those responsible for the purchase; papaya fruits for selling were displayed in unrefrigerated racks; the retail markets themselves bore the financial losses. The retail market differed in relation of: who purchase the papaya fruits; contracts with the wholesaler; how to expose the fruit; maturation of purchased fruits; and follow-up of losses. It was found that consumers preferred: fruits in the 3rd to 5th stage of maturation; to choose papaya retail market they based on quality and price; not to pay more for wrapping and classification, opting for unwrapped fruit in order to choose the preferred fruit. Consumers reported physical damage to be the primary inhibitor to purchase.
机译：2001年1月至12月，研究了联邦区27个超级市场和27个联邦商店（巴西利亚和卫星城市）的木瓜商业化的主要因素。该数据使用企业经理回答的问卷进行汇总，并由162消费者。据观察，联邦地区批发市场（CEASA-DF）的批发商是木瓜零售市场的主要供应商。物理损坏是负责购买的人要观察的主要方面;出售的木瓜水果放在未冷藏的架子上。零售市场本身承受了财务损失。零售市场在以下方面有所不同：谁购买木瓜果实;与批发商签订合同;如何露出果实;购买水果的成熟;和损失的跟进。研究发现，消费者更喜欢：成熟期第三至第五阶段的水果;根据质量和价格选择木瓜零售市场;不要为包装和分类支付更多费用，而是选择未包装的水果以选择首选的水果。消费者报告称物理损坏是购买的主要障碍。

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