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首页> 外文期刊>Revista Ibero-Americana de Estratégia >Learning and Adjustement Operations to Achieve Export Strategies in Sme Http://Dx.Doi.Org/10.5585/Riae.V10i2.160
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Learning and Adjustement Operations to Achieve Export Strategies in Sme Http://Dx.Doi.Org/10.5585/Riae.V10i2.160

机译：学习和调整操作以实现Sme中的导出策略Http://Dx.Doi.Org/10.5585/Riae.V10i2.160

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摘要

This article presents a study of technological development that occurs in association with learning processes in SME of fruits growers. The goal of the article is to answer the following question: How SME of fruits growers conduct their operations to fit the strategy of export? To seek answers, we performed a qualitative multi-case study, four companies being studied. Data were collected using semi-structured interviews. To ensure the quality of fruits exports, there is an international certification called GLOBALGAP, which, after having obtained makes it possible to overcome barriers of entry for products in other countries. Three of the four companies studied are certified. Throughout the certification process, companies had to promote learning and intense changes in their daily work. These changes involved the use of new technologies, such as mode and type of application of chemical fertilizers and pesticides. With the learning process occurred as the acquisition of new knowledge about agricultural management techniques more suitable to produce fruit of better quality, awareness of the need for greater care in personal hygiene and first aid training. Data analysis found that, to carry out the export strategy, companies had to seek development and improvement of its manpower, with the secondary gain improvement of production processes, including fruits that are directed to Brazilian market, which also showed greater improvement in quality.
机译：本文介绍了与果农中小型企业学习过程相关的技术发展研究。本文的目的是回答以下问题：水果种植者的中小型企业如何开展业务以适应出口战略？为了寻求答案，我们进行了定性的多案例研究，对四家公司进行了研究。使用半结构化访谈收集数据。为确保水果出口的质量，有一项名为GLOBALGAP的国际认证，该认证获得后，有可能克服其他国家产品的进入壁垒。研究的四家公司中有三家获得了认证。在整个认证过程中，公司必须促进学习和日常工作中的重大变化。这些变化涉及新技术的使用，例如化肥和农药的施用方式和类型。随着学习过程的发展，获得了更适合于生产质量更高的水果的农业管理技术新知识，意识到在个人卫生和急救培训中需要更多照料的意识。数据分析发现，要实施出口战略，公司必须寻求发展和提高其人力，而生产工艺的次要收益也要提高，包括直接运往巴西市场的水果，这也表明质量有了较大提高。

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