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首页> 外文期刊>Revista Ibero-Americana de Estratégia >Design, Implementation, and Improvement of a Methodology for Strategic Planning for Small and Medium Companies, Based on the Imaginary Construction of Concurrent Competitors
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Design, Implementation, and Improvement of a Methodology for Strategic Planning for Small and Medium Companies, Based on the Imaginary Construction of Concurrent Competitors

机译：基于并行竞争者的假想构造的中小型公司战略规划方法的设计，实施和改进

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This article shows the results of five (5) research studies carried out in the western extreme of Santa Catarina, financed with the resources of the Fund to Support Research at the Universidade do Oeste de Santa Catarina – Unoesc or by participating companies. Such research had as its central objective the construction, application, and improvement of a strategic planning methodology adjusted to small and medium enterprises, for which conventional methods have proved to have complex, expensive, and questionable results. Having as reference Fahey (2003), we inserted the construction of an imaginary competitor-like tool of analysis of external and internal environments, as well as the establishment of strategies and actions for the company itself, in a time horizon, which acquires features of a fictitious competitor. The methodological procedures are qualitative, the design is the case study, with the adoption of action research in collecting and interpreting data, and research subjects were employees. The surveys were conducted between 2004 and 2010 in firms of service, commercial, and industrial sectors. As result, this methodology demonstrated applicability and feasibility, being able to be adopted by other companies of similar size and characteristics of those tested empirically. The main advantages are the creative process that involves the construction of an imaginary competitor, the participatory nature and of the use of action research, as well as the attachment that focuses on quality choices based on the experiences of the participants, rather than in statistical series, although they are used.
机译：本文显示了在圣卡塔琳娜州西部最西端进行的五（5）个研究研究的结果，该研究得到了由Unoesc或在参与活动的公司在圣卡塔琳娜大学城支持研究基金的资助下提供的资金。此类研究的中心目标是构建，应用和改进适应中小企业的战略规划方法，事实证明，常规方法具有复杂，昂贵且可疑的结果。以Fahey（2003）为参考，我们插入了一个假想的类似于竞争者的工具，用于分析外部和内部环境，以及在一段时间内为公司本身建立策略和行动，从而获得了以下特征：虚拟竞争者。方法学方法是定性的，设计是案例研究，在收集和解释数据中采用了行动研究，研究对象是员工。该调查是在2004年至2010年期间对服务业，商业和工业领域的公司进行的。结果，该方法论证明了适用性和可行性，能够被其他规模和特征与经验测试相似的其他公司采用。主要优点是创新过程涉及虚构竞争者的构建，参与性和行动研究的使用，以及依从参与者的经验而不是按统计序列侧重于质量选择的附件，尽管使用了它们。

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