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首页> 外文期刊>Revista Ibero-Americana de Estratégia >Strategies for Industry Internationalization Brazilian Pulp and Paper the Perspective of Eclectic Paradigm: A Case Study of Pulp and Paper Company Suzano
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Strategies for Industry Internationalization Brazilian Pulp and Paper the Perspective of Eclectic Paradigm: A Case Study of Pulp and Paper Company Suzano

机译：折衷范式视角下的巴西纸浆和造纸工业国际化战略：以纸浆和造纸公司Suzano为例

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摘要

This article aims to analyze the process of internationalization of the Brazilian pulp and paper. This analysis has an economic bias, basing on the model of internationalization of Eclectic Paradigm of Dunning (1980) in order to identify the internationalization strategies, as well as the key drivers that have enabled reach new markets. We adopted a qualitative methodology, developed through a case study in the company Suzano, a Brazilian company, a global leader in the pulp and paper industry, with a strong presence in the international market. The data were obtained from literature searches, statistics, press releases and official documents of the company. For the treatment of these was used to pattern matching techniques, which enabled contrast them with the theory selected. The results revealed that Suzano differentiated adopted guidelines for the marketing of paper and pulp. The paper is intended primarily for the domestic market, whereas most of the pulp produced is intended to international trade. The company went international for having, according to the Eclectic Paradigm, the advantages of ownership and internalization over their competitors. The strategies used consists in finding markets (market seeking), search efficiency (efficiency seeking) and search for strategic assets (strategic asset seeking). We conclude that the theory is Eclectic Paradigm in an appropriate tool for analyzing the internationalization process of the pulp and paper industries.
机译：本文旨在分析巴西纸浆和造纸的国际化进程。基于邓宁折衷范式（1980）的国际化模型，该分析具有经济偏见，以便确定国际化战略以及促成新市场的关键驱动力。我们采用了定性方法，该方法是通过Suzano公司的案例研究开发的，Suzano是一家巴西公司，该公司是制浆和造纸行业的全球领导者，在国际市场上占有举足轻重的地位。数据来自公司的文献搜索，统计数据，新闻稿和正式文件。为了处理这些问题，使用了模式匹配技术，从而使它们与所选理论形成对比。结果表明，Suzano区分了采用的纸张和纸浆营销准则。该纸主要用于国内市场，而生产的大多数纸浆则用于国际贸易。根据折衷范式，该公司之所以走向国际，是因为拥有所有权和内部化优势优于竞争对手。使用的策略包括寻找市场（寻找市场），搜索效率（寻找效率）和搜索战略资产（寻找战略资产）。我们得出结论，该理论是折衷范式，是分析制浆造纸工业国际化进程的合适工具。

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