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首页> 外文期刊>Revista Ibero-Americana de Estratégia >Lowering Investment Risk at the Bop Using Network Innovation Fundación pro Vivienda Social (Fpvs) Case
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Lowering Investment Risk at the Bop Using Network Innovation Fundación pro Vivienda Social (Fpvs) Case

机译：使用网络创新基金会（Fpvs）案例降低Bop的投资风险

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More than 2 million people from the outskirts of the Buenos Aires Metropolitan Region live in neighborhoods with restricted access to education, credit, healthcare, and basic services (Goytia and Lanfranchi, 2009). With nearly 4 billion people now living in poverty world wide, this situation is not unique to Buenos Aires. The size of this “Base of the Pyramid” (BOP) economic market makes it impossible to ignore in the 21st century (Prahalad and Hart, 2002). Unfortunately however, most private businesses have overlooked this population and thereby denied it the opportunity to participate in the global economy. This article describes how Fundación Pro Vivienda Social (FPVS) seeks to rectify this situation by facilitating economic engagement with the BOP. This case study, based on the testimony and experiences of participants, details the effort to create financially sustainable business opportunities for both the BOP and private sector. Specifically, this study deals with FPVS?s role as a facilitator between businesses and poor communities in doing business with the Base of the Pyramid, (BOP). Testimony from this real case study in addition to the experience of the researchers and current business literature was the chosen path. As a longitudinal study, the case looks at how perceptions and relationships change over time. Based on the Developing Business Network Model, this article looked at the co-creation of value for all the parties within a sustainable framework. Specifically, the FPVS case deals with the foundation?s leverage function in developing mutually beneficial infrastructure solutions. Since 1995, FPVS has focused on housing improvements and infrastructure development. Through its projects, FPVS has demonstrated that working with low-income communities is not high-risk, but rather good business. The foundation believes that by organizing communities around mobilizing events related to standard of living improvements, it can create the social capital necessary to break the poverty cycle (Lanfranchi 2005). In the areas where it operates, FPVS has developed strategies to organize community demand for goods and services and match it with suppliers. These types of strategies have been described by Granovette (1983) as ?solving structural holes?. An important aspect of this study is that it illustrates the necessity of transcending traditional business models when developing successful enterprises with the BOP. It also highlights how the FPVS approach is consistent with recent advances in BOP literature (Prahalad, 2006). For example, the report shows how FPVS strategies incorporate the concepts of business management innovations (Kandachar, 2008), business networks (Hakansson and Snehota, 1995), and radical transactivity (Hart and Simanis, 2005; Simanis and Hart, 2008). Most significantly, this study demonstrates how to create a sustainable and mutually beneficial economic exchange between private businesses and the BOP.
机译：布宜诺斯艾利斯大都市区郊区的居民超过200万人，这些社区的教育，信贷，医疗保健和基本服务的获取受到限制（Goytia和Lanfranchi，2009年）。目前全世界有近40亿人生活在贫困中，这种情况并非布宜诺斯艾利斯所独有。这种“金字塔基础”（BOP）经济市场的规模使其在21世纪不可忽视（Prahalad and Hart，2002）。但是，不幸的是，大多数私营企业都忽视了这一人口，从而否认了其参与全球经济的机会。本文介绍了公益创投基金会（FPVS）如何通过促进与国际收支平衡的经济参与来纠正这种情况。该案例研究基于参与者的证词和经验，详细介绍了为国际收支和私营部门创造在财务上可持续的商业机会的努力。具体而言，本研究探讨了FPVS在与金字塔底（BOP）做生意时企业与贫困社区之间的促进者的作用。除了研究人员的经验和当前的商业文献以外，从这个实际案例研究中得到的证词也是选择的途径。作为一项纵向研究，该案例着眼于观念和关系如何随时间变化。本文基于发展中的业务网络模型，着眼于可持续框架内各方共同创造的价值。具体来说，FPVS案例处理基金会在开发互惠基础架构解决方案中的杠杆作用。自1995年以来，FPVS一直致力于住房改善和基础设施开发。通过其项目，FPVS已证明与低收入社区合作不是高风险，而是良好的业务。该基金会认为，通过组织社区动员与改善生活水平相关的活动，可以创造打破贫困循环所必需的社会资本（Lanfranchi 2005）。在其运营地区，FPVS已制定战略来组织社区对商品和服务的需求，并将其与供应商进行匹配。 Granovette（1983）将这些类型的策略描述为“解决结构漏洞”。这项研究的一个重要方面是，它说明了在使用BOP开发成功的企业时，超越传统商业模式的必要性。它还强调了FPVS方法如何与国际收支文学的最新进展保持一致（Prahalad，2006年）。例如，该报告显示了FPVS策略如何结合业务管理创新（Kandachar，2008），业务网络（Hakansson和Snehota，1995）以及激进的交易性（Hart和Simanis，2005; Simanis和Hart，2008）的概念。最重要的是，这项研究表明了如何在私营企业和国际收支平衡表之间建立可持续的，互利的经济交换。

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