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首页> 外文期刊>Revista Ibero-Americana de Estratégia >Market and Learning Orientations: Interdependence, Complementarity
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Market and Learning Orientations: Interdependence, Complementarity

机译：市场和学习方向：相互依存，互补

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摘要

This study investigates the relationship between the dimensions of Market Orientation (MO), Learning Orientation (LO) and Organizational Performance (OP) of Micro, Small and Medium Enterprises (MSMEs) in the region of Santa Maria / RS. It was conducted a survey with the voluntary participation of 83 micro, small and medium businesses of Santa Maria and its region adopting structured data collection instrument with MARKOR scale and learning orientation scale. It was developed a structural model of reference that was also estimated by PLS (Partial Least Squares) and the adoption of bootstrapping technique. The results suggest that there is a high interdependence between the dimensions of the three dimensions of MO. Thus, evidences suggest that there is a strong interdependence between the three dimensions of LO. However, the relationship between the dimensions of LO and MO are less significant. Also, results suggest the absence of significant relationship between responsiveness and OP. On the other hand, the dissemination of intelligence impacts positively and significantly on the OP.
机译：本研究调查了Santa Maria / RS地区的市场导向（MO），学习导向（LO）和组织绩效（OP）的维度之间的关系。它是由圣玛丽亚及其地区的83家微型，中小型企业自愿参与的一项调查，采用具有MARKOR量表和学习导向量表的结构化数据收集工具。它开发了一种参考结构模型，该模型也由PLS（偏最小二乘）估计并采用了自举技术。结果表明，MO的三个维度之间存在高度的相关性。因此，有证据表明，LO的三个维度之间存在很强的相互依赖性。但是，LO和MO的尺寸之间的关系不太重要。而且，结果表明反应性和OP之间不存在显着关系。另一方面，情报的传播对《任择议定书》产生积极而重大的影响。

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