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首页> 外文期刊>Revista Ibero-Americana de Estratégia >Identification and Classification of Stakeholders in a Brazilian Professional Soccer Club
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Identification and Classification of Stakeholders in a Brazilian Professional Soccer Club

机译：巴西职业足球俱乐部中利益相关者的识别和分类

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Whereas an initial step in the management of stakeholders is the identification and classification of these actors, this study sought to answer the research question: how managers of Brazilian professional soccer clubs identify and classify their stakeholders? The theoretical framework used was the Stakeholder Theory, developed by Freeman (1984) and other researchers. The method used was proposed by Almeida et al. (2000), which assesses the saliency through the concepts power, legitimacy and urgency, that were proposed in the study of Mitchell et al. (1997). There were two propositions concerning the context of Brazilian soccer clubs: first, that the urgency perceived by managers in the demands of a stakeholder is high when his legitimacy is high and other one is that the most salient stakeholders for the managers are those with high degrees of legitimacy. Stakeholders were surveyed as perceived by the managers of Sociedade Esportiva Palmeiras. Three types of stakeholders were classified as demanding (sponsors, partners and the partner for the construction of the new stadium) and three as dependents (members, athletes of professional soccer team and the media). Other stakeholders identified were classified as irrelevant, including the fans and and the organized groups of fans. It can be said that in the specific case of these managers of this particular football club, the trend was the acceptance of both propositions.
机译：尽管对利益相关者进行管理的第一步是对这些行为者进行识别和分类，但本研究试图回答以下研究问题：巴西职业足球俱乐部的管理者如何识别其利益相关者并对其进行分类？所使用的理论框架是由Freeman（1984）和其他研究人员开发的利益相关者理论。使用的方法由Almeida等人提出。 （2000年），通过评估权力，合法性和紧迫性，这是在米切尔等人的研究中提出来评估显着性。 （1997）。关于巴西足球俱乐部的背景有两个主张：首先，当管理者的合法性很高时，管理者对利益相关者的要求的紧迫性就很高;另一个是管理者最显着的利益相关者是那些具有高度学历的人。合法性。 Sociedade Esportiva Palmeiras的管理者对利益相关者进行了调查。三种类型的利益相关者被分类为苛刻的利益相关者（赞助商，合作伙伴和新体育场的建设伙伴），三种类型的利益相关者（成员，专业足球队的运动员和媒体）。确定的其他利益相关者被分类为无关紧要，包括粉丝和粉丝的组织团体。可以说，在这个足球俱乐部的这些经理的特定情况下，趋势是接受这两种主张。

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