Social responsibility: a double corporative strategy?

Raquel da Silva Pereira; Maria Tereza Saraiva de Souza; Sergio Luiz de Souza Vieira

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Social responsibility: a double corporative strategy?

机译：社会责任：双重公司战略？

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This study, eminently theoretical and based on specific literature review, presents a brief historical approach on the corporative social responsibility, besides offering an updated view of the main norms, existing certifications and awardings in the area, searching, in a wider context, to understand both the original strategical meaning of these actions and this new clipping of observation and analysis, which points to a new niche market, with the trading of products and services that aim to support the companies in the socio-environmental issues. Would this new market assumed the corporative strategy condition?

机译：这项研究主要是理论性的，并基于特定的文献综述，提出了有关企业社会责任的简要历史方法，除了提供了该领域主要规范，现有认证和奖励的最新观点之外，还在更广泛的背景下进行了研究。这些行动的最初战略意义以及这种观察和分析的新剪裁都指向一个新的利基市场，其产品和服务的交易旨在为公司解决社会环境问题。这个新市场会成为公司的战略条件吗？

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《Revista Ibero-Americana de Estratégia》 |2007年第1期|共页
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Raquel da Silva Pereira; Maria Tereza Saraiva de Souza; Sergio Luiz de Souza Vieira;
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Social responsibility: a double corporative strategy?

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