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首页> 外文期刊>Revista Organizaes em Contexto >The influence of corporate strategy in the value creation: a case study of Diários Associados in Minas Gerais
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The influence of corporate strategy in the value creation: a case study of Diários Associados in Minas Gerais

机译：公司战略在价值创造中的影响：以米纳斯吉拉斯州的DiáriosAssociados为例

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摘要

The development of the presented research aimed to analyze the way which corporate headquarters of the Diários Associados in Minas Gerais, having implemented corporate strategies, succeeded in creating value in your organization as a whole, paying attention to the different business units. Initially there was a thorough review of the literature, aiming to demonstrate the main concepts of corporate strategy and its models, elucidating knowledge about corporate headquarters, diversification and value creation. Then proceeded to a case study in national company throughout its time line according to the occurrence of facts facing the same strategy, noting that the corporate strategy, being mainly implemented through corporate headquarters, presents value creation to their business units in most of the situations studied. There was a greater coordination of the entire structure in an organized way and using the parts (business units) to build and achieve greater results of the whole (organizational corporation).
机译：本研究的发展旨在分析米纳斯吉拉斯州DiáriosAssociados公司总部实施公司战略的方式，成功地为整个组织创造价值，并关注不同的业务部门。最初，对文献进行了全面的回顾，旨在展示公司战略及其模型的主要概念，阐明有关公司总部，多元化和价值创造的知识。然后根据面对同一战略的事实在全国公司的整个时间表进行案例研究，并指出主要通过公司总部实施的公司战略在大多数研究情况下都为其业务部门带来了价值创造。整个结构以组织的方式进行了更大的协调，并使用各个部分（业务部门）来构建整体并取得更大的成果（组织法人）。

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