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首页> 外文期刊>Revista Panamericana de Salud Pública >Cigarette flavors, package shape, and cigarette brand perceptions: an experiment among young Brazilian women
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Cigarette flavors, package shape, and cigarette brand perceptions: an experiment among young Brazilian women

机译：香烟口味，包装形状和香烟品牌认知度：巴西年轻女性的实验

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Objective In 2012, a new Brazilian regulation prohibited the use of flavor additives in tobacco products. To better understand the potential impact of this regulation, this study examines how flavor descriptors on cigarette packaging influence brand perceptions among young Brazilian women. Methods An online cross-sectional experiment was conducted with Brazilian women aged 16–26 (N = 640: 182 smokers and 458 nonsmokers) who rated 10 cigarette packages from one of three conditions: 1) branded packs; 2) packs with the same size, shape, and verbal descriptions as in condition 1, but without brand imagery (i.e., “plain pack”); and 3) packs from condition 2 but without brand descriptors (i.e., “plain pack, no descriptors”). Mixed-effects linear regression models were utilized to determine what associations that pack features (i.e., experimental condition; flavor descriptor vs. not; slim pack vs. not) had with participant ratings of nine characteristics, including appeal, taste, smoothness, and attributes of people who smoke the brand. Results Flavored branded packs were rated as more appealing, better tasting, and smoother than flavored plain packs with descriptors. Compared to flavored plain packs with descriptors, the same packs without descriptors were rated less positively on eight of the nine characteristics. Compared to nonsusceptible nonsmokers, susceptible nonsmokers rated flavored packs more positively on eight of the nine characteristics. Slim packs were rated more positively than regular packs on eight of the nine characteristics. Conclusions Slim packs and brands highlighting tobacco flavors appear to increase positive perceptions of tobacco products. Banning tobacco flavorings and slim packs may reduce the appeal of smoking for young Brazilian women, as well as for other vulnerable populations.
机译：目标2012年，巴西的一项新法规禁止在烟草制品中使用调味剂。为了更好地理解该法规的潜在影响，本研究调查了卷烟包装上的风味描述因素如何影响巴西年轻女性的品牌认知度。方法对16至26岁（N = 640：182吸烟者和458非吸烟者）的巴西妇女进行了在线横断面实验，他们从以下三种情况之一中对10支香烟包装进行了评级：1）品牌包装; 2）具有与条件1相同的尺寸，形状和语言描述的包装，但没有品牌形象（即“普通包装”）;和3）来自条件2的包装，但没有品牌描述符（即“普通包装，没有描述符”）。利用混合效应线性回归模型来确定包装特征（即实验条件;风味描述与否;苗条包装与非）与参与者对九个特征的评价之间的关联，包括吸引力，口味，光滑度和属性吸烟品牌的人群。结果带有风味的品牌包装比带有描述语的普通包装具有更好的吸引力，更好的口感和更滑爽的口感。与带有描述符的调味平装相比，不带描述符的相同包装在9个特征中的8个得分较低。与不易感的不吸烟者相比，易感性不吸烟者在九个特征中的八个特征上对加味包装的评价更高。在9个特性中的8个方面，苗条背包的评价比普通背包更高。结论突出烟草风味的纤薄包装和品牌似乎增加了对烟草制品的正面认知。禁止使用烟草调味剂和细长包装可能会降低吸烟对巴西年轻女性以及其他脆弱人群的吸引力。

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